What are the responsibilities and job description for the Paid Search Specialist position at Fundamental Media?
Paid Search Specialist
Fundamental Media is seeking a highly skilled and motivated individual to join our dynamic Boston office. This role is part of our Search Engine Marketing team, which delivers exceptional performance, data-driven insights, and in-depth analytics to clients in the Finance, Higher and Business Education sectors.
About Us
The Fundamental Group started out as a media agency, specialising in clients within the Asset Management and Higher Education sectors. Our vision was to become a leading specialist, and we have achieved this through a combination of contemporary and innovative technologies. This includes our in-house proprietary performance marketing technologies and reporting platforms, in-house programmatic solutions, research team and most importantly our people, each with expert sector knowledge.
Over the past 20 years, we have grown into a marketing technology group which numbers over 170 people globally. With a strategic presence across the globe, our offices span key locations including London, Boston, Hong Kong and Sydney.
The Role
As a Paid Search Specialist, you will be responsible for executing high-level campaign strategies and translating them into impactful optimizations. You will analyze and interpret data, identify opportunities for growth, and collaborate closely with both clients and the SEM team to refine and enhance campaign performance.
We are looking for a highly motivated and analytical Paid Search Specialist who is passionate about digital marketing and data-driven decision-making. The ideal candidate will have a strong foundation in SEM, a keen eye for detail, and a proactive mindset to drive campaign success. You will play a critical role in optimizing campaign performance, providing data-driven insights, and supporting both team and client success.
Responsibilities will include:
Campaign Execution & Optimization
• Assist the paid search team in translating high-level campaign strategies into actionable optimizations.
• Analyze and interpret campaign performance data to inform decision-making.
• Act as a key contributor to the management team, providing insights that shape strategy, reporting, and forecasting.
Team Support & Leadership
• Serve as the first point of contact for account-related assistance requested by specialists.
• Support the training and development of new hires, helping them grow within the team.
• Collaborate with SEM managers in reviewing and reporting on monthly and quarterly account performance.
Collaboration & Initiative
• Take part in cross-functional projects and initiatives beyond standard account management responsibilities.
• Assist in planning and organizing team-building activities, lunches, and social events (Boston office-based role).
This role offers an exciting opportunity to contribute both strategically and operationally while growing within a fast-paced, high-performing team. If you're eager to make an impact and thrive in a collaborative environment, we'd love to hear from you!
What You Bring to the Role:
Experience & Expertise:
• 2 years of experience in SEM, Biddable Media, or a Marketing Analyst role.
• A solid understanding of campaign optimization, analytics, and performance-driven marketing.
Analytical & Strategic Thinking:
• A strong passion for analyzing campaign data and optimizing for the best possible outcomes.
• Meticulous attention to detail, ensuring accuracy and efficiency in all aspects of campaign management.
• The ability to make intelligent, well-informed decisions under tight deadlines.
Industry Awareness & Collaboration:
• A keen interest in media trends, business, and finance, staying ahead of industry developments.
• A team player with the ability to collaborate effectively across different departments and stakeholders.
• Support the team with ad hoc tasks and projects as needed, ensuring smooth operations and continuous improvement.
Mindset & Professionalism:
• A proactive, can-do attitude with a commitment to excellence.
• Self-motivated, adaptable, and eager to take initiative in a fast-paced, results-driven environment.
Technical Skills & Certifications:
• Proficiency in Microsoft Office and Google Suite, particularly Excel.
• Google Ads and Bing Ads certifications (preferred).
What We Offer:
At Fundamental Media, we believe in creating an environment that fosters growth, collaboration, and recognition. Here’s what you can expect when you join our team:
• Supportive, friendly colleagues who work together to achieve shared goals
• Competitive salary and a discretionary bonus
• 401(k) match to help you plan for the future
• Comprehensive healthcare coverage, including life insurance, medical, vision, and dental plans, plus paid maternity and paternity leave
• Generous paid time off, with additional days added based on tenure
• Commuter benefits
• Career growth opportunities: We’re committed to your success and offer recognition, rewards, and the training and support needed for advancement
• A dynamic and innovative work environment within a contemporary, team-focused, and forward-thinking company
• 100% Club: A prestigious, peer-nominated award where top performers earn an all-expenses-paid vacation (previous destinations include Dubai, skiing in France, diving in the Red Sea, and Mykonos)
If you’re looking for a company that values your contributions, invests in your development, and offers exciting rewards, Fundamental Media is the place for you!
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/beliefs, sexual orientation, or age.
Personal data collected will be used for recruitment purposes only. Strictly no agencies.
