Demo

Senior ETF Product Marketing Strategist

Fundfire
Boston, MA Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/3/2025

MFS is a leading global investment manager and pioneer of the original Mutual Fund nearly a century ago.

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

661 billion AUM (as of 6 / 30 / 24)

Global investment capabilities include fundamental equity, quantitative solutions, fixed income, and specialty / multi-asset portfolios.

Mission : In order to take care of other people’s money, MFS believes they have to take care of each other.

Vision : MFS puts other people's money to work responsibly – is not only meaningful work, it gives them each clarity in their role as everyone plays their part in achieving this purpose together.

Culture : At MFS, colleagues treat each other with respect and trust the skills and value each individual brings to the table. Here, everyone has a voice, regardless of identity, affiliation or perspective.

Position Location : Preference is Boston.

Position Responsibilities :

  • Work with the client marketing leadership team to help position MFS as a leading global investment manager.
  • Drive strategic planning and program development in support of corporate, business and brand objectives.
  • Partner closely with MFS' distribution management teams to understand and translate business goals into multi-channel marketing strategies.
  • Build strong relationships with other cross-functional distribution groups and lead with influence as a trusted marketing consultant.
  • Deliver regular monitoring and reporting on key measures of success.
  • Partner with colleagues globally to deliver marketing campaigns, programs, and toolkits while ensuring consistent, integrated messaging.
  • Drive ongoing data mining and business analysis, marketing planning, and strategy development in support of channel objectives.
  • Consume and direct market research, using key insights to champion strategies and advance initiatives.
  • Analyze results; compare to industry standards and identify opportunities for improvement.
  • Engage business leaders, field force, investment staff, and compliance personnel in review of results.
  • Implement strategies across various media, platforms, and venues to drive brand awareness.
  • Oversee execution of complex campaigns.
  • Collaborate with colleagues across marketing centers of excellence.
  • Lead project teams to establish priorities and meet deadlines.
  • Responsible for establishing, monitoring, and managing to approve budgets.
  • Participate in special projects and / or process improvement initiatives.
  • Partner with direct supervisor as well as management colleagues across Global Marketing.
  • May manage team of client marketing personnel.

Desired Experience and Characteristics :

  • Mastery of industry, products, market segments, and competitive environment.
  • Bachelor's degree or equivalent experience required.
  • 8-12 years of relevant experience in the asset management industry.
  • Strong knowledge of financial products, investment techniques, and regulations.
  • Demonstrated expertise mining for customer insights.
  • Creative thinker and innovator.
  • Organized team leader with attention to detail.
  • Exceptional interpersonal communication skills.
  • Customer-service focus.
  • Willingness to travel, as needed.
  • Proficiency with Microsoft Office.
  • Depending on location, position may require appropriate FINRA registrations.
  • How To Apply

    For additional information please contact Broad Street Consulting Group.

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