Digital Marketing Manager

OUR PITCH TO YOU | Do good work that matters.

Join a team of caring, focused, and skilled professionals, and benefit from work satisfaction, personal development, and the knowledge that you are helping to make the world a more comfortable place!

Learn, contribute what you know, expand and enhance your skills, all as you and your teammates focus on creating countless positive customer experiences in our digital spaces.

Apply now, and don’t let this excellent opportunity pass you by! We will pay you well, reward you for success, and open doors to greater responsibility. (We’re super dog-friendly too: Your well-mannered dog can come to work with you!)

RESPONSIBILITIES | As the leader of the company’s digital efforts, ensure that Furniture For Life is the industry’s digital marketing leader in the e-commerce, retail store, wholesale, events, and commercial channels.

TOP PRIORITY FUNCTIONS:

• Collaborate with the Marketing Director, Art Director, and others throughout the organization to define and implement a digital advertising and marketplace strategy
• Manage multiple websites and SEO via independent contractors and agencies
• Manage the company’s national digital advertising, notably Google Ads and Meta ads
• Lead and directly implement digital advertising support & consultation for Licensed Retailers
• Manage the company’s presence and advertising on 3rd party platforms, including Amazon and Wayfair
• Responsible for managing the digital advertising budget, and meeting digital-channel revenue, ROAS, and budget targets
• Manage performance based on digital marketing KPIs and present performance updates to both the Marketing and Executive Leadership teams
• Track and orchestrate omnichannel consumer journeys with Blueshift CDP
• As needed, select and manage digital marketing consultants, vendors, and agencies
• Serve as digital marketing expert for Furniture For Life, sharing news, education, and trends in the field
• As a senior member of the marketing team, contribute to general marketing strategy and effectiveness, and lead by example in the areas of workplace behavior, work ethic, and commitment to excellence
• Establish reporting in marketing automation platforms and leverage data to inform marketing strategies and, customer and competitor insights (inclusive of SEMrush, Google Ads, Google Analytics, Salesforce, and other relevant data sources)

GENERAL BACKGROUND | A teammate who is ready to hit the ground running

TO PERFORM FUNCTIONS EFFECTIVELY AND EFFICIENTLY:

• Excellent written and verbal communication skills
• Extremely organized and detail-oriented
• Strong project and time management skills, including prioritization and delegation of tasks, and a demonstrated ability to manage multiple projects with efficiency and reliability
• Ability to switch tasks/focus quickly and efficiently based on company needs
• Strong interpersonal skills
• Proven ability to work independently and as a member of a team
• Ability to effectively practice both leadership and followership, as appropriate, when working on collaborative projects
• Ability to both receive and provide constructive feedback
• Strong ability to manage up and communicate with senior leadership

MINIMUM KNOWLEDGE & EXPERIENCE:

• Bachelor's degree in Digital Marketing or related field
• 3 years experience and highly proficient in Google Ads, Google Analytics, and Amazon
• 5 years digital marketing/ecommerce experience with progressive growth in responsibilities, including 2 years of experience managing internal and/or external project teams

WORKING CONDITIONS/SAFETY HAZARDS:

• Office Setting
• Minimal Travel Required

PAY CLASS & RANGE

• Full Time; Salaried; Exempt
• $75,000-$85,000 annual equivalent

BONUS ELIGIBLE

• Profit Share Bonus Program

BENEFITS ELIGIBLE

• Standard Furniture For Life Benefits Package including health, dental, vision, term life, disability and 401(k) match