Social Media Coordinator

Description

Furnitureland South is seeking an innovative and driven Social Media Coordinator to join our dynamic marketing team. This role will spearhead social media initiatives to elevate our brand, increase e-commerce visibility, and build meaningful connections with our audience. The ideal candidate is a creative storyteller, social media enthusiast, and skilled strategist who thrives in a collaborative and fast-paced environment.

1. Social Media Management

• Own and manage all social media channels (e.g., Instagram, Facebook, Pinterest, TikTok, LinkedIn, and Twitter) to grow brand awareness and engagement.
• Execute both organic and paid social media strategies that align with business goals, including e-commerce promotion.
• Develop and maintain a social media content calendar to ensure consistent and engaging posts.
• Utilize social media management platforms to schedule, monitor, and analyze posts and campaigns.

2. Content Creation and Storytelling

• Capture organic content that communicates the Furnitureland South experience, including live coverage of events and in-store moments.
• Collaborate with the creative team to produce visually appealing content such as photos, videos, reels, and stories.
• Craft compelling captions and posts that resonate with the target audience and reflect the brand's voice.

3. Reputation Management

• Monitor and respond to comments, messages, and reviews to foster community engagement and maintain a positive brand image.
• Address customer inquiries and escalate concerns when necessary to ensure a seamless experience.

4. Campaign Strategy and Analytics

• Plan and execute paid social campaigns, including ad creation, audience targeting, and budget management.
• Track and analyze performance metrics across platforms, providing actionable insights to optimize campaigns and improve ROI.
• Stay informed about social media trends and emerging platforms to ensure Furnitureland South remains an industry leader.

5. Collaboration and Teamwork

• Partner with the marketing team to align social media strategies with broader campaigns and initiatives.
• Work cross-functionally with e-commerce, sales, and creative teams to ensure cohesive messaging and execution.
• Collaborate on creative brainstorming sessions to develop innovative ideas that highlight Furnitureland South’s offerings.

Working Conditions

This job is an onsite position that operates in a professional environment. This role routinely uses standard office equipment such as laptop computers, and smartphones, in addition to other technology as well as tools.

Physical Requirements

While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.

Required Education and Experience

• Bachelor’s degree in marketing, communications, or a related field (or equivalent professional experience).

• 1–3 years of experience in a corporate social media role.
• Demonstrated success managing social media platforms and executing campaigns that drive engagement and sales.
• Proficiency in social media management tools and analytics platforms (e.g., Sprout Social, Hootsuite, Google Analytics).
• Solid understanding of paid social tactics, including campaign setup and management (e.g., Facebook Ads Manager).
• Exceptional written and verbal communication skills with an eye for detail and consistency in tone.
• Creative mindset with the ability to craft engaging content that tells a story and inspires action.
• Analytical skills to interpret data, report on performance, and refine strategies.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with basic graphic design and photo/video editing tools (e.g., Canva, Adobe Suite).

We’re Looking For

• Passion for social media and a deep understanding of its power to connect and inspire.
• A resourceful and flexible team player with a "can-do" attitude.
• Talent for storytelling and capturing the essence of an in-person shopping experience.
• Creative thinker with a strong sense of collaboration and an eagerness to innovate.