What are the responsibilities and job description for the Content Marketing Specialist position at Fusco Personnel, Inc.?
Job Description
Job Description
Content Marketing Specialist
Troy, NY
Fusco Personnel is actively recruiting for a Content Marketing Specialist for our client in the Troy, NY area. As a key member of the dynamic marketing team, you will have the opportunity to create high-quality content, collaborate across departments, and directly impact the growth of our client’s brand and business.
Are you a creative, detail-oriented marketing professional with a passion for developing compelling content that drives results? Do you want to be part of a rapidly growing, customer-driven healthcare technology company that’s transforming the pharmacy industry? This full-time, direct hire opportunity is for you!!
Duties and Responsibilities :
- Create high-quality graphics, videos, copy and other materials for website, marketing campaigns, blog posts, social media, and client communications.
- Create and adapt content to align with various client brand guidelines while ensuring consistency and creativity.
- Optimize content for search engines and social media platforms, and track and report on key performance metrics to measure success.
- Collaborate with internal teams to develop and maintain engaging content strategies, including copywriting, visual concepts, and design layouts, that support ongoing initiatives.
- Design and execute email marketing campaigns targeted at both the sales and engagement teams to boost utilization and pipeline growth.
- Analyze campaign performance reports to identify trends and insights, providing data-driven recommendations and implementing adjustments to optimize future marketing efforts.
- Conduct audience research, develop and document personas, and analyze competitors to inform content strategies and enhance market positioning.
- Ensure all content reflects the organization’s voice and message while catering to different target audiences.
- Additional Marketing duties as assigned
Qualifications :
Salary
45K-55K
Fusco Personnel takes great pride in successfully matching talent and culture for our valued clients. We accomplish this through the hard work and expertise of our exemplary specialty recruiters and staff.
Whether you are contemplating your next career move, or you are seeking the key players to bring your business to the next level – consider contacting our experts.
Fusco Personnel is a NYS Certified Women Business Enterprise (WBE) and an Affirmative Action / Equal Opportunity, Race / Gender / Veterans / Disability Employer
Salary : $45,000 - $55,000
