Associate Account Director, Media Strategy

Overview

FWD People is a full-service strategic marketing agency delivering meaningful and measurable results in the health and non-profit sectors. We take pride in being our clients’ trusted strategic partner — staying ahead of the curve and leveraging our expertise and foresight to help them navigate change and seize opportunities. We approach every challenge with a commitment to innovation, excellence, and empathy and we seek the same qualities in our leaders. As a fast-growing, senior team, we're excited to welcome more forward-thinking individuals who will help us drive growth, foster positive change within our clients' industries, and have fun along the way.

As an Associate Account Director, Media Strategy, you will work hand-in-hand with clients to cultivate and strengthen relationships and deliver impactful, strategic work. Internally, you’ll provide strategic guidance, recommend compelling digital marketing solutions, and help ensure flawless implementation and delivery. You’ll also be a part of our broader agency growth, contributing to business and process development. You have a strong background in B2B digital marketing, and you are eager to learn about Animal Health and grow with us.

What You’ll Do

• As a primary point of contact for senior clients and an internal leader of projects, you’ll be responsible for the successful delivery of numerous fast-paced projects across 1-2 key accounts exceeding $2M yearly.
• Support the execution of digital strategy through strong account management, ensuring alignment with client goals and business objectives. While not directly owning the strategy, a deep understanding of performance marketing and digital strategy will be crucial for driving impact, fostering client growth, and identifying new opportunities.
• Operate as both a strategic client partner and a project manager, overseeing project budgets and staffing plans, proactively identifying and addressing any budgetary concerns and resource challenges.
• Oversee and guide the day-to-day activities of cross-functional project teams, ensuring they deliver high-quality assets that align with project goals and client expectations.
• Establish strong relationships and an in-depth understanding of our clients and their industries, client competitors' strategies, and market conditions, and leverage this understanding to guide the internal teams' efforts in collaboration with clients.
• Oversee quality control by reviewing and approving all assets before sharing them with clients and/or partners to ensure they meet brand standards, client expectations, and quality benchmarks, maintaining a high standard of excellence in all deliverables.
• Play a significant role in business development, seeking out new opportunities for organic growth with your accounts while also contributing to proposals and new business pitches.
• Become a specialist in our clients’ Legal and Regulatory review processes, ensuring clean submissions with previous learnings applied.
• Provide mentorship and support across projects, while having a roll-up-your-sleeves mentality, ensuring clients are always supported.
• Contribute to agency best practice codification including process development and improvement.
  
  

What You’ll Bring

• You have 8 years of experience with a proven track record in account and project management roles. You have at least 1 year of experience working with healthcare, diagnostics and/or biotech clients.
• Comprehensive experience in digital strategy across the full spectrum of services, including performance marketing, brand strategy, and customer engagement. Proven ability to develop and execute data-driven strategies that drive measurable business outcomes.
• You've worked in a small-mid-sized agency environment, and you’re comfortable in a fluid environment, and like taking the lead.
• You rarely drop a ball and maintain seamless management of complex, overlapping projects. You make sure priorities are aligned, deadlines are met, and all stakeholders are informed through proactive communication, strategic planning, and efficient execution.
• You're a natural leader. You have experience working closely with executive teams and managing high-level client relationships, while simultaneously driving and inspiring teams to successfully deliver multiple high-value, fast-paced projects.
• You have a demonstrated ability to develop, grow, and maintain meaningful client relationships, with a track record of success in driving growth and new business initiatives
• You anticipate and identify potential bumps and challenges before they arise, ensuring proactive solutions and smooth project execution.
• You have concise, empathetic, professional written and verbal communication skills across all mediums, internally and externally.
• You are passionate about growth and are excited about continuously expanding your skillsets and lead new initiatives.
• You’re a self-motivated team player with a positive attitude, strong soft skills, and an entrepreneurial approach to problem-solving in a fluid environment.
  
  

Interviewing at FWD People

We Believe In Transparency And Respect For Your Time. Our Hiring Process Is Designed To Be Open, Fair, And As Straightforward As Possible, Giving You a Clear Picture Of What To Expect While Also Giving Us a Chance To Get To Know You. Here’s How It Works

• Initial Conversation: A friendly chat to learn about your background, goals, and what excites you about this opportunity (and in general).
• In-Depth Interview: A deeper discussion about your skills, experiences, and how you envision contributing to our team.
• Take-Home Task: A real-world assignment (designed to take no more than 2-3 hours) that allows you to demonstrate your abilities in a practical way.
• Final Interview: An onsite conversation with some additional folks on our team and leadership to explore how your unique talents align with our mission and values.
  
  

We know that interviewing can sometimes feel overwhelming, which is why we’re committed to keeping the process clear and communicative every step of the way. We’re excited to learn more about you and appreciate you taking the time to get to know us!

Working at FWD People

We are a senior team that champions integrity, adaptability, excellence, and growth. Here, you’ll collaborate with solution-focused colleagues to advance both our clients and our teams.

Our office is located in Brooklyn Heights, and we offer a flexible hybrid work schedule. We value in-person collaboration and connection but also understand the importance of offering the flexibility to work from home.

We are dedicated to creating a diverse, equitable, and inclusive workplace where everyone feels valued and respected. As an equal-opportunity employer, we welcome differences in race, gender, age, sexual orientation, disability, and more. We believe that diversity drives innovation and success, and we are committed to ensuring equal opportunities and fostering a culture of respect and collaboration.

Benefits & Comp

At FWD, we believe in supporting our team both personally and professionally. We offer excellent benefits, including 25 days off per year 16 paid holidays, matching 401(k), medical, dental & vision, paid maternity & paternity leave, home office setup, yearly team retreats, and a comprehensive professional development program including executive coaching and a yearly professional development stipend. As we continue to grow, we enhance our benefits package to meet the needs of our team.

The salary range for this role is $120,000-$140,000. This role is based in NYC (Brooklyn) with a flexible hybrid work schedule.