What are the responsibilities and job description for the Digital Media Director, B2B Job at FWD People in Brooklyn position at FWD People?
Overview
FWD People is a full-service strategic marketing agency delivering meaningful and measurable results in the health and non-profit sectors. We take pride in being our clients' trusted strategic partner - staying ahead of the curve, and leveraging our expertise and foresight to help them navigate change and seize opportunities. We approach every challenge with a commitment to innovation, excellence, and empathy and we seek the same qualities in our team. As a fast-growing, senior team, we're excited to welcome more forward-thinking individuals who will help us drive growth, foster positive change within our client's industries, and have fun along the way.
As a Digital Media Director, B2B, you'll play a key role in shaping performance media strategies and managing client relationships for our high-profile B2B, HCP, and Animal Health go-to-market accounts. Drawing on your B2B agency experience, you'll lead go-to-market strategic planning, roll up your sleeves when needed, and oversee a team responsible for execution to ensure campaigns are impactful and aligned with client goals. In this client-facing role, your strong presentation & communication skills will be essential as you navigate complex projects and foster strong client relationships. You'll also manage a growing team and collaborate with a senior media director to set processes and best practices for the media team. You'll have autonomy in your role, balancing your strategic expertise with market and industry innovation in a supportive environment that values your ideas and encourages professional growth.
What You'll Do
- Serve as the go-to marketing expert for full-funnel campaign planning across all channels, including paid media, social, email, SEO, search, and programmatic, ensuring results-driven strategies that deliver on the client goals and growth targets.
- Develop and present comprehensive campaign strategies across the entire buyer journey connecting brand awareness through to demand generation and conversion.
- Oversee development of media plan recommendations, encompassing both tactical strategies and high-impact custom activations to effectively achieve client objectives.
- Lead campaign performance analysis and reporting, delivering key insights and actionable optimization recommendations.
- Oversight and performance management of the media team in collaboration with the senior media director. You will manage the day-to-day, set processes and best practices, while ensuring strategic alignment and performance with cross functional teams.
What You'll Bring
What You'll Love About This Role
Working at FWD People We are a senior team that champions integrity, adaptability, excellence, and growth. Here, you'll collaborate with solution-focused colleagues to advance both our clients and our teams.
Our office is located in Brooklyn Heights, and we offer a flexible hybrid work schedule. We value in-person collaboration and connection but also understand the importance of offering the flexibility to work from home.
We are dedicated to creating a diverse, equitable, and inclusive workplace where everyone feels valued and respected. As an equal-opportunity employer, we welcome differences in race, gender, age, sexual orientation, disability, and more. We believe that diversity drives innovation and success, and we are committed to ensuring equal opportunities and fostering a culture of respect and collaboration.
Benefits & Comp
At FWD, we believe in supporting our team both personally and professionally. We offer excellent benefits, including 25 days off per year 16 paid holidays, matching 401(k), medical, dental & vision, paid parental leave, home office setup, yearly team retreats, and a comprehensive professional development program including executive coaching and a yearly professional development stipend. As we continue to grow, we enhance our benefits package to meet the needs of our team.
The salary range for this role is $120,000 - $160,000 with a preference for contract-to-permanent candidates to ensure a mutual fit. However, full-time candidates are also welcome and encouraged to apply. This role is based in NYC (Brooklyn) with a flexible hybrid work schedule.
Salary : $120,000 - $160,000
