Strategic Senior Copywriters (Freelance)

Overview

FWD People is a full-service strategic marketing agency delivering meaningful and measurable results in the health and non-profit sectors. We take pride in being our clients’ trusted strategic partner — staying ahead of the curve, and leveraging our expertise and foresight to help them navigate change and seize opportunities. We approach every challenge with a commitment to innovation, excellence, and empathy and we seek the same qualities in our leaders. As a fast-growing, senior team, we're excited to welcome more forward-thinking individuals who will help us drive growth, foster positive change within our client's industries, and have fun along the way.

We’re looking for strategic, big-thinking writers to work across animal and human health brands, helping shape how they talk about themselves—from foundational messaging to digital campaigns, websites, social, and technical content. If you love balancing strategy and copywriting, this is for you.

What You’ll Do:

• Develop and refine brand messaging frameworks that set the foundation for creative work.
• Write smart, compelling headlines and copy across digital, print, social, and campaigns.
• Make complex topics clear and engaging—whether it’s a brand manifesto or technical content for a diagnostic tool.
• Own all stages of copy development—from concepting to final execution, including proofing and regulatory-ready content.
• Collaborate with creative and strategy teams to develop on-brand, high-impact content solutions.
  
  

What We’re Looking for:

• You bring 7 years of experience in copywriting and/or content strategy, with experience and/or passion for health–animal, human or both is a huge plus.
• You have a strategic and flexible mindset—you love shaping brand voices, not just writing within them and see the value in both in-depth messaging hierarchies and snappy campaign headlines.
• You have high standards for the creative process and your output, and are able to exhibit exceptional attention to detail across deliverables.
• You work well under pressure and are an expert at being able to self-manage expectations and deliver on-brief, strategic, and strong copy across deliverables.
• You embody a self-motivated positive attitude and collaborative nature, with the ability to adapt to new situations, think on your feet, and communicate openly.
  
  

What You'll Love About This Role:

• Creative Challenge: Work on innovative, interesting projects in the Animal Health and Biotech sectors, and contribute your talents to non-profit initiatives, stretching your creative and technical skills across unique audiences.
• The Team: Be part of a close-knit, collaborative group of talented professionals who excel at delivering best-in-class work infused with forward-thinking creativity and design. You’ll have the opportunity to contribute to not only the creative output but also the growth and evolution of an exceptional team during an exciting period of organizational and functional expansion.
• Strategic Impact: Leverage your creative and technical talent with a focus on strategic thinking, ensuring that every piece of content aligns with campaign and client goals and contributes to meaningful outcomes.
  
  

If this sounds like you, reach out. Let’s talk.