Data Analyst

Qualifications:

5-7 years experience in tag management, digital marketing, and/ or analyzing digital data

Clear understanding of the sources of streaming digital data, SDKs, digital marketing channels, Customer Data Platforms, and MarTech tools for ad targeting, campaign management, & personalization.

Experience developing, auditing, & testing tags for various marketing technologies in languages like javascript or jquery

Experience with enabling server-side data and building 3rd party integrations in the cloud including conversion APIs

Hands-on coding experience in joining disparate data sets for analysis using tools like AWS Athena and Redshift or the Google Cloud Platform and BigQuery

o Experience with mining click to event streaming data, including session level analysis in mobile and web

Experience with performance marketing statistical methodologies for ad spend optimization, A/B testing, and multi-touch attribution

Skills:

Ability to query and join datasets in SQL

Knowledge of tag management systems, specifically Tealium IQ or Adobe Tag Manger

o Understanding of tag manager concepts

o Ability to test and validate tags

o Familiarity with content management systems

o Experienced in use of javascript, jQuery and 3rd party APIs

Knowledge of Google Analytics 4 (GA)

o Ability to create and manage reports and dashboards in Google Analytics

o Ability to create and manage goal funnels

o Segmentation of traffic and attribution in Data Studio

Knowledge of Dashboarding Tools like Quicksight, Looker, PowerBI, or Tableau

o Ability to create compelling visualizations from data and analysis

o Ability to create interactive dashboards that are intuitive and user friendly

Ability to test and analyze digital audiences and behaviors

Can formulate and test hypotheses