Marketing Manager

Job Description

Job Description

FYZICAL Therapy & Balance Centers is seeking a full-time Marketing Manager to join our team at our El Paso, TX, location! The Marketing Manager oversees the marketing activities and long-term marketing strategy for the clinic.

The Marketing Manager will build strong personal and direct working relationships with the clinic’s workforce, market physicians, and broader medical communities. The Marketing Manager’s responsibilities include tracking and analyzing the performance of advertising campaigns and managing the marketing budget. It is also their responsibility to ensure that all marketing material is aligned with FYZICAL’s brand identity and to nurture physician relationships for all clinics in the region.  Responsibilities

• Foster and nurture the physician marketing effort for all co-op locations.
• Develop strategies and tactics to get the word out about FYZICAL and drive qualified traffic.
• Oversee paid advertising opportunities in print publications, digital advertising, and other potential advertising avenues.
• Identify and explore various organic and paid acquisition channels to determine best practices at a local level to employ for the clinic.
• Produce valuable and engaging content for the clinic’s digital landscape that attracts and converts our targeted demographics.
• Prepare and monitor the marketing budget on a monthly and annual basis – allocating funds and spend wisely.
• Oversee and approve marketing material (digital, advertisement, and print).
• Manage 3rd party partners in public relations, digital advertising, and traditional advertising spaces.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Maintenance of clinic’s email marketing efforts –
• This includes the Email Database, Email Copy, and Metric Reporting
• Manage and maintain all marketing tools and resources.
• Tracking of marketing initiatives to point to ROI.

Required Skills