What are the responsibilities and job description for the Art Director Job at Güd Marketing, Inc. in Lansing position at Güd Marketing, Inc.?

Position Title : Art Director (Hybrid)

Company Name : Güd Marketing

Compensation : $55,000-$70,000

FSLA / Position Type : Full-Time Exempt (Salary) Midlevel

Reports to : Creative Director

Position Description :

This is a hybrid position; office located in Lansing, Michigan. Please include your portfolio or digital link with your application.

Güd Marketing is seeking a talented and collaborative art director (AD) with four to six years of experience in the field. The AD will work with teams to ideate, direct, create and revise material for external clients and internal projects while ensuring that work is high-caliber, innovative, technically accurate, on strategy, on deadline and on budget.

Reporting to the creative director and working closely with all agency departments — including account, strategy and media — the AD serves as a visual communicator and problem-solver, working to analyze information for translation to marketing campaign concepts and materials that meet or exceed client / project goals. The AD will collaborate with and direct copywriters, designers and vendors (photographers, videographers, etc.) to create and refine exceptional work.

You should apply to this position if :

You are interested in mission-driven creative work.
You love working collaboratively in a fast-paced environment, juggling multiple priorities and learning from people with incredible experience in the field.

Essential Responsibilities & Duties :

Create multimedia marketing campaign concepts with a creative team

Produce and direct the production of marketing campaign tactics built from campaign concepts and aligned with client brands

Produce digitally based tactics (animated / multiframe social media and digital display ads, digital event graphics, infographics, etc.)

Produce print-based tactics (outdoor boards, event materials, brand collateral, posters, etc.)

Produce brand-based tactics (logos — from concept through to finalized logo and brand packages; brand collateral — digital, web, print, etc.)

Produce production-ready concepts for campaign videos / commercials

Art-direct video and photography shoots

Produce prototypes for websites and work with a web developer to fabricate websites

Review and direct the work of on-staff and outside producers, including designers, illustrators, web developers, photographers, videographers and video editors

Learn and work within the operating systems and processes of the agency

UX / UI knowledge / experience a plus

Essential Skills Necessary :

Adobe Creative Suite proficiency in Illustrator, InDesign, Photoshop, XD, After Effects

Ability to think conceptually and strategically

Strong organizational skills and ability to manage work on multiple projects daily

Collaborative nature, strong listening skills

Ability to communicate effectively and efficiently

Understanding of brands and brand management

Understanding of multifaceted marketing campaigns

Solid presentation skills and ability to express ideas

Ability to work successfully with diverse teammates, clients and vendors

Comfortable working in a fast-paced, high-energy environment

Interest in pursuing new and emerging media

Curiosity in navigating in the AI space

Education & Professional Experience :

Associates or bachelors degree in Design, Fine Arts or related field

Four to six years of experience as a designer and / or art director in marketing or advertising

Benefits :

Hybrid work schedule

Up to 144 hours of PTO during the first year

9 paid holidays

Professional development fund ($1,000 / year)

401(k) matching

Medical and vision insurance (100% coverage for employees, with options for dependent coverage)

Company-funded employee dental insurance

Generous profit sharing

Flexible spending accounts (FSA)

About Güd Marketing :

Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.

Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit

Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply.

Güd Marketing Equal Employment Opportunity (EEO) Statement :

Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation or veteran status. In addition to federal law requirements, Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and / or training.

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Salary : $55,000 - $70,000

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Art Director Job at Güd Marketing, Inc. in Lansing

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