What are the responsibilities and job description for the Director, Performance Marketing position at G-III Apparel Group?
Director, Performance Marketing - G-III Apparel Group
The Director, Performance Marketing will partner across our portfolio of brands and businesses within G-III to provide expertise in paid and organic channel marketing strategies.
Reporting to: VP Digital Services
Brand/Product Focus: Digital Marketing/Ecommerce
Location (On-Site): New York City, Midtown Manhattan – Fashion District
Responsibilities
- Partner with internal and external teams to build cohesive cross-channel strategies driving the most efficient CAC & ROAS, while continuing to drive audience growth
- Interpret key performance metrics, identify trends, and prioritize opportunities for revenue growth through content enhancements across our digital commercial experiences to drive paid and organic growth
- Monitor performance and provide data driven actionable insights to our operational teams to drive KPIs across paid & organic channels
- Continually refine overarching marketing strategies to provide best in class playbooks that can be scaled across brands
- Identify opportunities for automation leveraging internal/external AdTech and MarTech tools
- Manage relationships with external vendors, agencies, and technology partners to support performance marketing efforts and ensure delivery of high-quality services and solutions
- Build strong relationships internally with our strategic marketing partners
Qualifications
- Bachelor’s Degree or higher, MBA a plus or equivalent experience
- 8 years of eCommerce/Digital Marketing experience
- Proficiency and experience in data analysis interpretation, with the ability to derive actionable insights from marketing data to optimize campaign performance
- Demonstrated leadership abilities, with experience managing and mentoring a team of marketing professionals
- Deep analytical abilities, especially with respect to experimental design, attribution / media allocation, budget management and one-off analysis of large data sets to create sophisticated advertising programs
- Results-driven experience with a focus on driving measurable business outcomes and ROI through performance marketing initiatives
- Proficient in PowerPoint, Excel, Google Ad Manager, Google Analytics, Shopify, Facebook Ad Manager, Customer Data Platforms and Retail Media Ad Network experience a plus
The pay range for this position is: $150,000 - $175,000 per year.
Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
About G-III Apparel Group, Ltd. | www.g-iii.com
G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.
G-III’s owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., GIII Sports and more. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi’s, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands.
Salary : $150,000 - $175,000
