What are the responsibilities and job description for the Performance Media Buyer position at G.O.A.T. Foods?
About the Job:
Our fast-growing DTC e-commerce business is seeking a highly organized, methodical, motivated media buyer to join our growing Marketing team. In this role, you will play a crucial part in supporting our growth via our Digital and Traditional channels across our many (and growing) brands.
Responsibilities:
- Build and manage Facebook, Instagram, and TikTok campaigns for our brands, incorporating nuanced strategy, short and long-term forecasting, and customized creative assets
- Meet quarterly goals and objectives while hitting KPIs
- Analyze and optimize media spending around brand needs, optimizing for highest incremental return on next dollar of ad spend
- Develop strong partner relationships and lead weekly, monthly and quarterly brand meetings independently and with a team; possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment.
- Prepare reports showcasing ad performance and share insights on current and future tests
- Stay ahead of the curve on new strategies, advertising channels, conversion rate optimization techniques, industry trends, client issues, and competitive reviews and analysis; provide intelligence to the team and others in the agency
- Assist with new business audits, pitches, and proposals if needed
Qualifications
- 2 years of related Paid Social media buying experience for eCommerce
- Previous experience managing Facebook, Instagram, TikTok Ads
- Understanding and experience with Google Ads and Google Analytics
- Experience with Klaviyo, Attentive, or Postscript
- Deep perspective on digital marketing with a strong understanding of how different media channels work together in a campaign
- Ability to tell a meaningful story rooted in data-based insights
- Ability to analyze raw data and formulate insights to shape client strategy
- Exceptional communicator
- Passionate about helping clients and building brands
- Excellent writing, grammar, and communication skills
- Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
- Willingness and ability to work evenings and weekends (as needed)
About the Team:
At G.O.A.T. Foods - we’re obsessed with building the best brands of all time. These include:
- Licorice.com
- Pretzels.com
- Caramels.com
- Chocolate.com
- Taffy.com
- Cupcakes.com
- Truffles.com
- Cookies.com
- …with many more on the way!
We’re a small team family business that prides itself on offering the largest and best collection of candy, snacks, and gifts from around the world in each of our categories. We’re only a few years old, but are already well on our way to becoming trusted, household name brands - built on top of a foundation of A domain names.