Director of Marketing

Overview :

The Director of Marketing is responsible for developing and executing a clearly defined marketing and product development strategy in a manner that supports consistent business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company objectives of sales, growth, profitability and visibility while ensuring a focused marketing message and brand position consistent with the corporate direction.

Accountabilities

Lead and Manage :

1) Internal Creative Services

2) R&D

3) Field Marketing

4) Brand Research & Positioning

5) Public Relations

6) Franchisee Communications

Specific Functions

Create, manage, coordinate and execute all marketing strategies and implement tactical plans in support of the Lennys vision and objectives.

Develop unique value propositions, business partnerships, category management, as well as call to action oriented POP, collateral and advertising toward key customer segments that increase brand awareness.

Achieve targeted results and ensure timely and effective execution of marketing tactics and programs.

Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs (LTOs, Promos, LSM, Pricing and menu changes).

Conduct and analyze market research to determine competitiveness

Measure return on marketing investment and implement improvements as required

Identify, interpret and capitalize on marketing trends

Manage full franchisee funded marketing budget forecasted annually and by project

Coach, Mentor and raise the teams ability to deliver and exceed expectations while creating opportunities for succession talent.

Develop and prepare key messaging and presentation material for executive committee team.

Advise and work collaboratively with all department heads including operations, legal, development, IT and HR to ensure strategic objectives are understood and aligned.

Specific Skills

Analytical Reasoning; formulation, logic assessments

Copy writing abilities; review, ideate

Creative and design aesthetic; process and flow management

Ability to present and engage multiple functions; internally, with franchisees, public

Persuasive selling ability

Planning acumen; prioritization of workload, project sequencing

Background in sales, marketing, research and branding

Ability to engage and motivate a diverse staff

Requirements

5-7 years in a senior leadership marketing role within a complex organization

Bachelors degree in marketing, business, or other related field. Graduate degree in a marketing related field is desirable

Previous experience with multiple store types (i.e. : free standing, mall food court, strip centers, mall in-line, airport, etc.)

Preferences

Demonstrated track record of accomplishments in QSR restaurant marketing

Who We Are :

Gosh Enterprises is a dynamic, rapidly growing company that oversees the following brands :

• Charleys : A 620 unit restaurant brand known for having the #1 Philly Cheesesteak in the World
• Bibibop Asian Grill : An award winning, 30 unit Korean-inspired fast casual restaurant concept
• Lennys Grill and Subs : A Memphis-based 70 unit chain serving high quality deli subs and hot subs.
• Solar Planet : A company that provides solar field advisory and installation services

Why We Do What We Do :

Our company operates on a simple core principle To honor God and strengthen our neighbors through everything we do. We are passionate about :

How We Build Our Team :

We seek exceptional team members who are passionate about our why and exhibit the following values :

Owner Mentality : Focus on results and impact, not activities. Take accountabilities, especially when things get tough. Always ask whats mine to own. Never point fingers

Humility : Seek to understand and embrace what is true about the environment and self. Other-centered; genuinely see other people as important as self

Growth-mindset : Resilient when things get tough. Believe that he / she can grow with new knowledge, practice, reflection and learning experiences. Actively seek out various opportunities to learn. Ready and willing to unlearn and relearn when reality challenges existing paradigms

Entrepreneurial : Ingenuous and creative when resources are limited. Excited by the prospect of doing more with less. Able to move forward with incomplete information. Does not need to wait till everything is ready. Take calculated risks

People Leader : Actively invest in the growth and success of his / her team through serving, encouraging, and coaching

Excellence : Strive to execute with excellence in all endeavors