What are the responsibilities and job description for the Director, Product Led Growth Marketing position at G-P/Globalization Partners?
About the Position :
G-P is looking for an experienced Product-Led Growth Marketer.
Reporting to the VP, Global Demand Generation, this role will be responsible for setting up the Product-Led Growth (PLG) Marketing function at G-P. This role is crucial for supporting our SaaS-based offerings and accelerating our self-serve Go-to-Market (GTM) motion. They will partner closely with the Product team to drive customer acquisition and revenue growth through data-driven marketing strategies. As a key member of our Marketing team, you will develop and execute comprehensive growth plans, optimize marketing funnels, and drive impactful campaigns to fuel our expansion.
What You’ll Do :
This role is ideal for a strategic thinker who wants an execution-heavy growth-focused role. In this role, you will :
- Partner with Product Marketing to identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products.
- Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition / conversion journey, ongoing usage / engagement / graduation, customer retention, and growth / expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing.
- Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts.
- Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels.
- Design and deploy A / B testing program for testing hypotheses across the complete customer lifecycle.
- Jointly own revenue objectives with Product business team counterparts.
- Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points.
- Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations.
What we're looking for :
The annual gross base salary range for this position is $140,000-$175,000 plus an annual bonus opportunity.
G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical Insurance, dental insurance, vision insurance, sabbatical after 5 years of service and more.
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Salary : $140,000 - $175,000