Job Description
Job Description
Description :
Are you a proactive self-starter with a solid understanding of digital marketing trends, tools, and best practices? Do you have experience in marketing, including skills in graphic design and copywriting? Gage Marine is seeking a Digital Marketing Manager who will play a crucial role in developing and executing effective marketing strategies to enhance brand visibility, drive customer engagement, and generate leads.
This position is responsible for creating content-driven lead and demand generation strategies, as well as executing the visual and written elements that support those strategies. You will collaborate with our Marketing and Sales Teams, taking ownership of various projects, including managing our boat inventory, website, CRM system, social media channels, email marketing, SMS text campaigns, and our relationship with paid advertising agencies.
Role Description Examples :
- Develop and Implement Digital Marketing Strategies and Campaigns :
Develop the strategy for content and user journey campaigns and create the needed assets to align with the overall organization’s revenue objectives
Work with external vendors and ad agencies on all marketing campaignsCollaborate with the sales team to align marketing efforts with lead-generation goals and reportingIdentify target audiences and devise strategies to effectively reach and engage themStay updated on the latest marketing trends, tools, and best practicesCollaborate with the Marketing Director and cross-functional teams to align digital marketing strategies with overall business objectives and prioritiesCreate Marketing Content :Identify strategies to improve our SEO and demand generation
Design, write, and create engaging and high-quality content for digital channels, including website, social media, advertising, blogs, video, and email campaignsCombine content creation with a design eye to produce visually appealing and impactful materialsMaintain a consistent voice and design across all digital channels, in line with the Brand and Style GuideManage and work with on-site content creators to develop video and photo assets for use in marketing materials including boat walk-through videos, social media posts, and online boat listingsManage Online Presence :Oversee the company's website(s) and ensure it is optimized for search engines (SEO)
Optimize website layouts, navigation, inventory feeds, forms, CTAs, and visuals to enhance the user experience through working with vendors or creating yourselfEnsure the website is responsive, mobile-friendly, and aligned with the overall brand identityContinuously evaluate and improve the website's design and usability based on user feedback and data insightsAgency Management :Work closely with any ad or marketing agency; provide content as needed; strategize and hold accountable for all related marketing
Social Media Management :Create monthly content calendars for related social media accounts
Create content (photos and videos) or work with content creator for social postingRespond to comments, messages, and leadsMonitor, analyze, and report on the performance of social media campaigns and adjust strategies as neededStay up-to-date with trends and best practicesBoost posts and / or manage and create social media adsAnalyze Reporting :Deliver reports on monthly analytics across web and social platforms and advise necessary improvements
Determine return on investment into certain internet platforms and determine which efforts yield the best resultsManage sales leads and pull monthly lead reports for the sales team; understand and explain to all stakeholders where and how leads are coming inManage Boat Inventory :Manage the boat inventory for salesforce, website, etc., by using high-quality, up-to-date photos, videos, and copy
Ensure all listings are up-to-date and accurate based on information from the Sales TeamOptimize boat listings for maximum views, engagement, and conversionsGenerate and Manage Leads :Generate qualified leads and convert them into sales opportunities through effective lead-generation strategies
Collaborate with the sales team to develop sales materials, presentations, and proposalsManaging Gage Marine’s CRM System - SalesforceCreate trigger and drip campaigns tailored to specific segments of the database, along with demonstrated experience in managing database creation and segmentation to enhance campaign effectiveness and performance optimizationEvent Management :Represent the company at boating industry events, trade shows, and conferences. Some travel is required
Requirements :
You love (and are good at) creating content, including writing blogs, making videos, and graphic designYou are a skilled editor, including having an eye for quality contentYou are outgoing and enjoy talking and working with peopleYou are organized, goal-oriented, and good at time managementBachelor's degree in marketing, business, or a related field3 years of work experience in marketingIn-depth knowledge of digital marketing channels, tools, trends, and best practicesExperience with SEO, paid search, social media management and Meta Ads, email marketing, and content creation, including photography and videographyProficiency in graphic design software and tools (e.g., Adobe Creative Suite, Canva)Proficiency in web analytics and reporting tools (e.g., Google Analytics)Experience working with CRM Systems, preferably SalesforceStrong analytical skills and the ability to interpret data to drive informed decisionsCreative thinking and a keen eye for detailStrategic Thinking : Ability to develop and execute digital marketing strategies aligned with business objectives, leveraging data-driven insights to drive results and stay ahead of the competitionSelf-motivated with the ability to work independently, manage multiple projects simultaneously, and meet deadlinesHave a high level of accountability for the quality and outcomes of your workProfessional appearance and positive attitude to all customers and colleaguesBe team-oriented, self-motivated, and process-drivenKnowledge of the marina / boat sales industry is a plusBenefits :
This management position pays $60,000 / year. You would also be eligible for fantastic benefits, including medical, dental, vision, life insurance, a 401(k), paid vacation and personal time, employee discounts, and opportunities for continued job training.
Schedule :
Monday-Friday, 8-hour days. Some evenings and weekends will be required.
Salary : $60,000
