Email Specialist

Gaia is an SVOD (subscription video-on-demand) platform focused on empowering an evolution in consciousness. Our catalog of over 8,000 original programs, licensed docs, and films cover a breadth of topics including yoga, spirituality and the esoteric.We are seeking a highly skilled Email Specialist with 2-3 years experience to join our team. The ideal candidate will be responsible for developing and executing email marketing campaigns that engage and convert our target audience.

This position is integral to company performance and will exemplify Gaia’s internal culture both within and outside of the office. The ideal candidate will lead by example in demonstrating the values of humility, integrity, curiosity, nimble execution, and responsible ownership to foster a productive, engaging and rewarding team environment.

At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.

• Work with Email Manager to develop and implement strategies that drive conversion of prospects and boosts member engagement — we are a small team that focuses on both growth and retention so it is important you are able to think and work in both areas.
• Manage and optimize email campaigns across multiple channels, including member email, SMS, and push.
• Ideate and test compelling email marketing content, including subject lines, body copy, CTAs, creative asset types, and messaging to synthesize learnings and scale positive results
• Collaborate with in-house creative team to develop engaging assets that drive performance.
• Constantly seek ways we can optimize and iterate on our numerous automations and triggers to improve KPIs and drive growth.
• Ensure compliance with email marketing privacy and regulations, i.e. CAN-SPAM, GDPR.
• Use email marketing software to manage subscriber lists, segment audiences, and automate campaigns.
• Monitor email KPIs, prepare reporting, and provide regular updates to the team.
• Stay up-to-date with the latest email marketing trends, technologies, and best practices.

• Bachelor’s degree in marketing, communications, or related field is a plus.
• 2-3 years experience in email marketing
• Strong knowledge of email marketing best practices, regulations, and tools
• Excellent writing and communication skills.
• Proficiency in email marketing software, such as Mailchimp, Klaviyo — Emarsys, Braze, or Iterable experience will greatly improve consideration for the role.
• Strong analytical skills and ability to use data to inform decisions.
• Ability to work collaboratively in a team environment.
• HTML/CSS and Adobe Creative Suite experience is a plus, but not required.
• Ability to handle multiple projects and complete work within a deadline
• Must be able to work on campus in Louisville, CO.
• US citizenship or an existing work visa is required
• Gaia subscribers strongly preferred
• Non-smoker

If you meet the above requirements and are looking for a challenging and rewarding role, we encourage you to apply for this exciting opportunity as Email Specialist.

Gaia exists as a transformational network to empower a global conscious community.

Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.

We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”

The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.

Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.