Director of Marketing

SUMMARY:

The Director of Marketing is responsible for overseeing the marketing efforts for Gale Miami Hotels & Residences, the restaurants within the establishment and conference center. The Director of Marketing will need to develop and execute innovative marketing strategies to drive revenue and brand awareness in the competitive hospitality industry.

RESPONSIBILITIES:

• Develop Marketing Plan & Strategies: Design and implement comprehensive marketing plans for Gale Miami Hotels & Residences, and the food and beverage outlets within the hotel, including the onsite conference center, aligning with overall business objectives and revenue targets.
• Brand Management: Maintain and enhance the brand image of the hotel, each restaurant and the conference center, ensuring consistency in messaging, branding, and customer experience across all marketing channels.
• Digital Marketing: Oversee digital marketing initiatives for the hotel, food and beverage offerings and conference center, including website management, email marketing campaigns, social media presence, onsite digital screens, hotel APP, and online advertising, to effectively reach target audiences and drive engagement.
• Content Creation: Collaborate with the creative team to develop compelling and relevant content for marketing materials, including promotional materials, blog posts, and social media content, highlighting the unique offerings of the hotel, the restaurants and conference center.
• Public Relations: Cultivate relationships with local media outlets, influencers, and industry partners to generate positive publicity and media coverage for Gale Miami Hotels & Residences, food and beverage offerings and conference center.
• Event Marketing: Plan and execute events, promotions, and special culinary experiences to attract guests and conference attendees, driving foot traffic to Gale Miami Hotels & Residences, restaurants and maximizing utilization of the conference center facilities.
• Market Research: Stay informed about industry trends, competitor activities, and consumer preferences to identify new opportunities for revenue growth and differentiation in both the hotel sector, food and beverage sector and the conference center market.
• Analytics and Reporting: Monitor key performance indicators (KPIs) and analyze marketing metrics to evaluate the effectiveness of marketing campaigns and initiatives for both the hotel, restaurants and conference center, making data-driven recommendations for optimization.
• Team Leadership: Provide guidance, support, and feedback to foster a collaborative and high-performing team dedicated to promoting Gale Miami Hotel & Residences, the food and beverage offerings and conference center services.

• Other duties as assigned by management.

QUALIFICATIONS:

• Minimum 7 years of marketing experience.
• Digital advertising and social media management experience.
• Experience in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat Pro) and Sketch.
• Strong attention to detail, and a strong sense of what will be "on-brand."
• Strong ability to troubleshoot, adapt, and problem-solve.
• Flexible to the hotel's changing needs and priorities.
• Condo/Hotel experience preferred.
• Experience with pre-opening preferred.
• Ability to work flexible hours, including evenings and weekends.

EDUCATION:

• A degree in Art/Graphic Design/Visual Communications/related field, or equivalent experience.

LANGUAGE SKILLS:

• Excellent verbal and written communication skills in English and Spanish (preferred).

REASONING ABILITY:

• Excellent verbal and written communication skills, with the ability to interact effectively with guests, associates, and external partners.
• Ability to work well under pressure and respond quickly and effectively to emergencies.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to sit for extended periods during office-based work, strategic planning, and data analysis.
• Capability to walk and move around during on-site inspections, event setups, and visits to different locations.
• Clear vision, with or without correction, to review marketing materials, assess branding elements, and participate in visual design discussions.
• Ability to operate computer screens, review digital content, and analyze data.
• Ability to lift and carry up to 25 pounds of promotional materials and marketing collateral during event setups.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This job is primarily performed in an office environment with a moderate noise level. While performing the duties of this job, the employee is required to frequently inspect inside and outside areas of the property location and may be exposed to ongoing construction and various weather conditions. The noise level in the work environment may range from moderate to loud.

The above job description describes the primary duties and qualifications for this position. The company reserves the right to modify, add, or remove duties and other duties as necessary.