What are the responsibilities and job description for the Content & Communications Manager position at Gale Pacific USA, Inc?

TITLE

Content and Communications Manager

REPORTING TO

Director, Brand Marketing

SUPERVISORY RESPONSBILITIES

N/A

LOCATION

Charlotte, NC

THE COMPANY

GALE Pacific is a global leader in technical fabrics and consumer products that protect our customers day after day, year after year. With over 600 team members across locations in Australia, New Zealand, USA, China and the UAE, our global presence allows us to continually innovate and build on a rich history dating back to 1951. Our Coolaroo® consumer products sold through major retailers globally include Shade Sails, Shade & Garden Fabrics, Outdoor Blinds, Shade Structures, and Pet Products. GALE Pacific Commercial Fabrics include knitted, coated and advanced polymer fabrics used for agriculture, construction, mining, packaging, and printing.

OUR VALUES

Integrity

We do what is right. We are honest and ethical, worthy of the trust of others. It is the price of entry to our team.

Respect

Respect guides the way we operate at all levels – with consumers, customers, suppliers, investors, the community, and our own team.

Collaboration

We believe in the power of working together in a collaborative way. Every function and every role is as important as each other.

People

People are the heart and soul of our business. We continually strive to provide a safe, supportive, and engaging environment for our team to achieve their full potential.

Community

We are proud to be part of the communities we operate in globally. We are committed to supporting local causes and always operating in an environmentally responsible manner at all times.

Innovation

Creative thinking inspires innovation in everything we do. We seek and value ideas from our team that improve our products and provide meaningful benefits to our consumers and customers.

LEADERSHIP BEHAVIOURS

Drives for Results

Communicates Clear Vision Consistently
Holds Self and Others Accountable
Doesn’t Give Up
Owns Successes and Failures
Inspires us in Tough Times

Exemplifies Authenticity

Willing to be Vulnerable.
Genuinely Cares for People on Their Team
Words and Actions Match
Makes Employees Feel Open and Comfortable
Has a Consistent Approach to Decision Making

Develops and Empower Others

Provides Timely Open and Honest Feedback
Empowers Individuals and Teams
Makes Everyone Feel Valued for the Work They do.
Sets SMART Stretch Goals
Gives People an Individual Growth Plan

Fosters Collaboration

Develops Ideas with Input from Others
Maintains an Open Mind and Listens
Is Inclusive
Drives Teamwork Between Functions
Creates a Learning Environment

Acts with Courage

Challenges the Status Quo
Makes Tough Decisions
Is Not Afraid to Have Difficult Conversations
Actively Leads the Team Through Challenges

OVERVIEW OF ROLE OR HOW THE ROLE MAKES AN IMPACT

We are seeking a highly skilled and experienced Content and Communications Manager to join our dynamic team. This individual will play a pivotal role in shaping our internal and external communications strategy, creating compelling content across various platforms, and elevating our brand presence in our markets.

JOB RESPONSIBILITIES/ PERFORMANCE GOALS

Develop and implement a comprehensive content and communications strategy to align with the company’s objectives and brand voice.
Lead the creation of high-quality, engaging long and short form content for a variety of channels, including websites, blogs, press releases, newsletters, packaging, video scripts, social media, and marketing materials.
Oversee the company’s internal communications, ensuring employees are informed, engaged, and motivated.
Manage media and influencer relations, including crafting pitches, handling press inquiries, and building relationships with journalists and industry influencers.
Conduct thorough keyword research and utilize analytics to inform SEO/SEM strategies across e-commerce platforms to improve search rankings, and drive traffic and engagement.
Master A e-commerce product listing content, ensuring product descriptions, features, and benefits are communication effectively to maximize conversion rates.
Manage and enhance the company’s social media presence, developing and curating engaging content for social media platforms to foster community interaction and increase followers.
Monitor and analyze the effectiveness of communications strategies and campaigns, making data-driven adjustments as needed.
Work with the Digital Marketing Manager to develop demand generation strategies, creating content tailored for each step of the customer journey to increase conversions and encourage customer loyalty.
Collaborate with cross-functional teams, including marketing, sales, HR, and product development to ensure cohesive messaging and brand consistency.
Stay ahead of industry trends and best practices in content creation and communications.

SKILLS & EXPERIENCE

Minimum 8 years of experience in content creation, copywriting, corporate communications, digital marketing, or related field, with a proven track record of success.
Minimum Bachelor’s degree in English Literature, Communications, Journalism, Advertising, Marketing, Public Relations, or related field.
Exceptional writing, editing, and storytelling skills, and a keen eye for detail and grammar consistency.
Ability to adapt tone and style to match audiences and channels while maintaining brand voice and tone.
Excellent interpersonal skills, with the capability to work effectively with stakeholders at all levels.
Deep understanding of digital marketing strategies, SEO best practices, and analytics tools.
A proactive, creative thinker with a strategic mindset and attention to detail.

A writing portfolio should be submitted with each application. Applicants who do not submit a writing portfolio will not be considered.

Candidates may be asked to participate in a writing sample test (to take approx. two hours to complete) as they progress through the hiring process.

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