What are the responsibilities and job description for the Salesforce Marketing Cloud (SFMC) Specialist position at Galent?
Job Title: Salesforce Marketing Cloud (SFMC) Developer
Job Location : New York, NY (Day 1 Onsite, Hybrid – 3 Days Onsite)
Job Type: Contract to Hire
Job Overview
We are seeking an experienced Salesforce Marketing Cloud Developer to lead the design, development, and deployment of marketing automation solutions. The ideal candidate should have expertise in multi-channel campaign management, data architecture, and integrations with third-party tools.
Key Responsibilities- Solution Architecture & Implementation
- Analyze business requirements and provide marketing insights across existing and new marketing programs.
- Architect and design solutions that align with marketing automation best practices.
- Test and validate new or enhanced capabilities before deployment.
- Marketing Automation & Campaign Management
- Gather requirements and design customer data mappings and campaign workflows.
- Develop and deploy marketing campaigns using SFMC tools such as Journey Builder, Content Builder, Contact Builder, Audience Builder, and Automation Studio.
- Implement Next Best Action (NBA) strategies, event-based triggers, and real-time marketing campaigns.
- Work on email studio, mobile connect, AMPscript, dynamic content, and lead management.
- Optimize email deliverability, including IP warming, social studio, and advertising studio.
- Data Management & Integration
- Design segmentation strategies, send management, and reporting mechanisms.
- Integrate Salesforce Marketing Cloud with microsites, CRM systems, and other marketing platforms.
- Implement REST & SOAP API integrations for third-party data connectivity.
- Work with SQL for customer data management and segmentation.
- Best Practices & Client Engagement
- Provide technical recommendations and best practices for campaign execution.
- Support pre-sales and sales teams by defining marketing automation solutions.
- Lead cross-functional teams and collaborate with stakeholders for seamless implementation.
Marketing Cloud Expertise:
- Hands-on experience with Salesforce Marketing Cloud (SFMC), Adobe Campaign, or similar tools.
- Strong knowledge of campaign management, journey building, and customer data handling.
- Experience with SAP IP warming, Social Studio, and Advertising Studio.
Technical Skills:
- Proficiency in AMPscript, HTML, CSS, JavaScript, XML, and SQL.
- Strong understanding of REST & SOAP API integration with third-party platforms.
- Experience with cloud-based marketing architectures and CRM ecosystem integration.
Digital Marketing Knowledge:
- Familiarity with SEO, SEM, DMP (Data Management Platforms), and personalization tools like AEM.
- Understanding of multi-channel marketing, 2nd & 3rd party data integration, and real-time triggers.
Soft Skills:
- Strong requirement gathering and solution design capabilities.
- Ability to work independently and collaborate effectively with cross-functional teams.
- Experience in Agile/Scrum methodologies.
