What are the responsibilities and job description for the Business Innovation Lead position at Gallo?
Gallo Privacy Policy
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.
Summary :
Business minded visionary that partners with Creative Lead to build innovation pipeline of emerging commercial brands and products. Makes sound business decisions and optimizes resources, managing complex and challenging innovation projects. Prioritizes quality throughout the innovation process. Works collaboratively with internal and external partners to identify, evaluate, and pursue complex and challenging new opportunities that are value added to the enterprise.
Essential Functions :
- Collaborate with Creative Lead to develop and own new brand development charters.
- Drives projects using the principles of brand development.
- Establishes and manages all project timelines and milestones.
- Partner with the In-Market Learning Team to develop a strong understanding of Commerce, Customer Development, Distributor Management and Sales Planning.
- Develops a comprehensive understanding of the category (brands, trends, consumers, distributor, and retailer POVs).
- Partner with Insights, In-Market and Concept Lead to define the core consumption audience for each charter and develop deep empathy for the consumer through direct interaction and research.
- Co-creates new brands with Creative Lead through disciplined thinking at each step and adhering to brand development process from charter development to brand conception to in-market test and consumer adoption.
- Identifies opportunities to refine the brand development process.
- Contributes to the development of the Brand Strategic Positioning (BSP) and Brand Universe.
- Systematically maps the brand adoption process and go to market, identifies challenges and potential barriers.
- Dismantle challenges into feasible problem statements and drives communication developments for the go to market plan.
- Collaborate with the product owner to drive and guide cross functional teams through execution of the brand through production.
- Partners with PISO, product development, winemaking and winegrowing to ensure early collaboration on liquid point of view as the brand is being developed and ensure product and concept fit.
- Use knowledge of the category, consumer and input from the in-market team to create product briefs, and refines product briefs with stakeholders’ input.
- Communicates consumer product needs effectively to the winemaking team and stays closely connected with the liquid development team throughout development.
- Engages the product development and winemaking teams on in-market learning and provides direction on refinements and pivots needed.
- Owns the financial model for the project and optimizes throughout the development and go to market process. Owns and manages Brand Development and A&P budgets.
- Consults with Insights Lead to develop objectives for research that generates compelling and actionable insights and a robust understanding of the needs and values of the hypothesized target audience(s).
- Incorporates consumer learning, category and competitive understanding to identify branding space(s) that chartered projects can occupy.
- Collaborates with Creative Lead on the creative ideation process and briefs internal and external agencies for creative territories, identity design, and name generation.
- Supports In-Market learning team with in demand planning and long-term forecasting.
- Partners with In-Market Learning team to define gaps in understanding of consumer or product and build effective plans to meet learning objectives in the phases of go to market.
- Spends time in market assessing new brands in test, and identifies barriers to success.
- Collaborate with in-market lead, develops recommendations to overcome barriers and leads iteration across brand and liquid to ensure problems are solved and goals are met.
- Iterates the brand proposition based on In-Market learning.
- Identifies opportunities to improve output and, when needed, adjusts timeline, and manages stakeholder expectations.
- Maintains understanding of production, compliance and go to market capabilities.
- Participates in integrated marketing planning (IMP) and the development of the integrated marketing campaign (IMC) as required for new brands.
- Builds and maintains network of external partners for the purpose of innovation collaboration, learning and benchmarking.
- Provides regular communication of chartered project progress to Commercial BU leadership and stakeholders.
Minimum Qualifications :
Preferred Qualifications :
Gallo does not sponsor for employment-based visas for this position now or in the future.
Compensation
Perks & Benefits
To view a full job description, please click here .
Job Requisition ID : 105523
LI-AJ1
MAR001
Recruiter : Adam Johnson
Gallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.
Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.
E-Verify Notice
Right to Work
Employee Polygraph Protection Act
Salary : $157,800 - $236,800
