What are the responsibilities and job description for the Brand Marketing Manager - Andre position at Gallocareers?
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Summary
Manages a core company growth brand, overseeing multiple brand-building initiatives that will have significant business impact in leading the implementation of strategic marketing objectives. In partnership with the Outcome Owner and Director, maintains responsibility for the P&L for assigned brands, identifying trade-offs and resources needed to deliver results and ensuring marketing plans are consistent with the company’s growth and profit objectives. Contributes to and leads strategic subsets of brand project roadmaps through successful partnership and mentorship of team of internal and external partners.
Essential Functions
- Leads subsets of Agile Roadmap in development and delivery.
- Independently manages a strong brand plan.
- Actively contributes to the BSP (Brand Strategic Positioning) development and coaches internal and external partners on the application of brand positioning components.
- Identifies and manages trade-offs in the P&L to improve Gross Margin, GMAA (GM after A&P investment) and brand health outcomes.
- Develops brand standards for the Sixth Standard Strategy of Execution and partners with internal teams on driving execution.
- Demonstrates capable agency management.
- Completes monthly market visits as needed to evaluate whether activation tools support sales execution; collects and responds to channel feedback.
- Identifies new and innovative marketing methods and practices in support of the consumer target.
- Drafts innovation brief based on consumer, brand or category opportunities.
- Demonstrates strong consumer empathy for select target consumer groups.
- Qualitatively identifies and collects consumer, customer, and channel insights.
- Independently manages and executes parts of the marketing program mix to reach target consumer.
- Maintains deep understanding of Brand Visual Guidelines and BSP to evaluate and provide feedback.
- Responsible for setting the Measurement & Learning plan for campaign and creative work.
- Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.
Minimum Qualifications
Preferred Qualifications
Compensation
Perks & Benefits
Gallo does not sponsor for employment-based visas for this position now or in the future.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Beverage Manufacturing
J-18808-Ljbffr
Salary : $121,800 - $182,600
