What are the responsibilities and job description for the Brand Marketing Manager - Andre position at Gallocareers?
Join to apply for the Brand Marketing Manager - Andre role at GALLO1 week ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Why Gallo?With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today!SummaryManages a core company growth brand, overseeing multiple brand-building initiatives that will have significant business impact in leading the implementation of strategic marketing objectives. In partnership with the Outcome Owner and Director, maintains responsibility for the P&L for assigned brands, identifying trade-offs and resources needed to deliver results and ensuring marketing plans are consistent with the company’s growth and profit objectives. Contributes to and leads strategic subsets of brand project roadmaps through successful partnership and mentorship of team of internal and external partners.Essential FunctionsLeads subsets of Agile Roadmap in development and delivery.Independently manages a strong brand plan.Actively contributes to the BSP (Brand Strategic Positioning) development and coaches internal and external partners on the application of brand positioning components.Identifies and manages trade-offs in the P&L to improve Gross Margin, GMAA (GM after A&P investment) and brand health outcomes.Demonstrates capable agency management.Completes monthly market visits as needed to evaluate whether activation tools support sales execution; collects and responds to channel feedback; identifies emerging trends.Drafts innovation brief based on consumer, brand or category opportunities. Partners with Outcome Owner to deliver the brief to cross-functional partners.Actively contributes to the development or optimization of Consumer Base, Opportunity Audience or Inspirational Archetypes through a deep understanding of the psychology, motivations, needs and behaviors of consumers.Independently manages and executes parts of the marketing program mix to reach target consumer and / or affect LTV (understands the economics of LTV).Maintains deep understanding of Brand Visual Guidelines and BSP (brand strategic positioning) to evaluate and provide feedback.Responsible for setting the Measurement & Learning plan for campaign and creative work and providing recommendations for optimizations based on results.Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.Minimum QualificationsMaster's degree plus 3 years of experience to include brand management experience; OR Bachelor’s degree plus 5 years of sales, marketing, consulting, or agency experience; OR High School diploma plus 9 years of experience.Required to travel up to 25% of the time in-market.Strong analytical & financial acumen.Demonstrated skill in leading and coaching cross-functional teams.Excellent written & verbal communication skills.Preferred QualificationsMaster’s of business administration degree plus 6 years of brand marketing experience; OR Bachelor’s Degree in Business Administration with a marketing or finance concentration plus 8 years of brand marketing experience.Experience Managing a P&L.Experience working in an agile environment.Brand strategy & positioning experience.CompensationHiring Salary Range : $121,800 - $182,600 / YearPerks & BenefitsThis position includes a competitive benefits package.Gallo does not sponsor for employment-based visas for this position now or in the future.#J-18808-Ljbffr
Salary : $121,800 - $182,600
