Marketing Specialist Job at Gannett | USA TODAY NETWORK in Detroit

Gannett Co., Inc. (NYSE : GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals.

The Marketing Specialist works to position and promote the brands and products of Michigan.com and the Detroit Free Press across all platforms and channels. The ideal candidate thrives in a fast-paced, ever-changing media environment, handles multiple projects at once, is organized, has demonstrated social media skills, and loves a challenge. You will get to work on world-class events, learn all about how a modern newsroom works, and use your skills to grow your subscriber audience and promote our brands. This work includes but is not limited to campaign and promotional development and execution for all brands and associated products.

DUTIES AND RESPONSIBILITIES

• The Marketing Specialist will champion new and existing marketing initiatives. Work will include collaborating with other departments to achieve key goals and metrics.
• Responsible for creating and executing an effective paid social media strategy for the Detroit Free Press to attract new audiences and engage current readers.
• Assist in planning and executing events, including working on strategies to promote the event, coordinating the event logistics, working with sponsors, and collaborating with the newsroom.
• Support the marketing initiatives for the Detroit Free Press Marathon, including assisting with paid and organic social media, solicitation of runners, and event coordination.
• Develop and manage relationships with outside media outlets such as TV and radio to get our talent, product, and events featured and grow audience on these platforms. This includes writing press releases and working with outside media to promote our events.
• Write and execute trade / sponsorship agreements, including meeting with sponsors as needed.
• Act as a liaison with event sponsors to ensure fulfillment of all sponsorship benefits in accordance with their agreements.
• Develop relationships and partner with the internal editorial team to help grow the audience and promote engagement.
• Collaborate with the Marketing Manager to develop marketing strategies across social, digital, and traditional platforms for audience growth based on knowledge accumulated with newsroom relationships.
• Work closely within established timelines, budgets, and manage P&Ls.
• Coordinate event-specific duties within defined timelines and established expense budgets.

QUALIFICATIONS :

Here's what we offer : We offer a competitive salary and career growth opportunities. We also offer you a comprehensive benefits package which includes medical, dental, vision, life insurance, short-term disability, long-term disability, Paid Time Off, Company Paid Holidays, 401(K), employee discount program, and many more.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees.

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