What are the responsibilities and job description for the Trending and Social Video Specialist position at Gannett | USA TODAY NETWORK?
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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
We’re seeking a Trending and Social Video Specialist loves to be at the center of the conversation no matter the topic.
Our Trending and Social Video Specialist is a pro at finding out what people are talking about and finding the sharpest angle to connect with our audience. Our Trending and Social Video Specialist is comfortable in an array of coverage spaces, and understands the critical need for video that connects people to our storytelling in all forms
There is classic urgency required: video needs for fast-developing local stories will often be spearheaded by the trending and social video specialist
Competitiveness, creativity and confidence are musts.
The Trending and Social Video Specialist will be part of a tightly knit newsroom that is comfortable working with all our journalists to create, package and promote video that resonates.
Our newsroom uses search trends, social tools and metrics programs to tell stories across a wide range of topics in a diverse array of formats, from social graphics and video to Q&As.
The Trending and Social Video Specialist will guide the team in finding the right opportunities and ensuring we're delivering video in the right tone, format and on the right platforms. This person will work closely with USA TODAY’s large network of National and Local Trending reporters to coordinate the production and distribution of trending video content, particularly UGC video to accompany articles. The Trending and Social Video Specialist will search for trending UGC content across social platforms and work to secure rights to these videos as well as constantly monitor our third-party partners for the best UGC/Trending video content to pitch to the local and national trending teams.
This candidate should be capable of suggesting visually compelling ways to tell stories, have strong interviewing and AP stylebook writing skills, and be highly proficient in metadata writing as well as SEO considerations.
The position demands initiative, accuracy, urgency and insight. It also demands strong news judgment and the ability to identify stories and trends that are immediate, important and influential.
This Trending and Social Video Specialist can juggle producing, editing and acquiring video. The person who fills this position needs to be able to self-assign and reprioritize in real-time.
Our newsroom is committed to telling the full story of our community, meaning our coverage reflects the diversity of the people who live here.
Life in Knoxville
Knoxville combines the best of urban and outdoors life in one of the most beautiful settings in America, on the banks of the Tennessee River and in the shadows of the Great Smoky Mountains. The city is home to the University of Tennessee, which adds even more energy to a dynamic city that hosts internationally recognized chefs, a thriving independent retail scene, world-class outdoors venues, including the renowned urban wilderness, and the elite athletics of the Southeastern Conference. It’s also home to the critically acclaimed Big Ears music festival created by Bonnaroo founder Ashley Capps, who lives here and helps nurture a thriving original music scene that draws artists from across the globe. And the cost of living will wow you — it’s one of the country’s more affordable urban areas in a state with no income tax.
Responsibilities
We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:
#Newsgnt
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
We’re seeking a Trending and Social Video Specialist loves to be at the center of the conversation no matter the topic.
Our Trending and Social Video Specialist is a pro at finding out what people are talking about and finding the sharpest angle to connect with our audience. Our Trending and Social Video Specialist is comfortable in an array of coverage spaces, and understands the critical need for video that connects people to our storytelling in all forms
There is classic urgency required: video needs for fast-developing local stories will often be spearheaded by the trending and social video specialist
Competitiveness, creativity and confidence are musts.
The Trending and Social Video Specialist will be part of a tightly knit newsroom that is comfortable working with all our journalists to create, package and promote video that resonates.
Our newsroom uses search trends, social tools and metrics programs to tell stories across a wide range of topics in a diverse array of formats, from social graphics and video to Q&As.
The Trending and Social Video Specialist will guide the team in finding the right opportunities and ensuring we're delivering video in the right tone, format and on the right platforms. This person will work closely with USA TODAY’s large network of National and Local Trending reporters to coordinate the production and distribution of trending video content, particularly UGC video to accompany articles. The Trending and Social Video Specialist will search for trending UGC content across social platforms and work to secure rights to these videos as well as constantly monitor our third-party partners for the best UGC/Trending video content to pitch to the local and national trending teams.
This candidate should be capable of suggesting visually compelling ways to tell stories, have strong interviewing and AP stylebook writing skills, and be highly proficient in metadata writing as well as SEO considerations.
The position demands initiative, accuracy, urgency and insight. It also demands strong news judgment and the ability to identify stories and trends that are immediate, important and influential.
This Trending and Social Video Specialist can juggle producing, editing and acquiring video. The person who fills this position needs to be able to self-assign and reprioritize in real-time.
Our newsroom is committed to telling the full story of our community, meaning our coverage reflects the diversity of the people who live here.
Life in Knoxville
Knoxville combines the best of urban and outdoors life in one of the most beautiful settings in America, on the banks of the Tennessee River and in the shadows of the Great Smoky Mountains. The city is home to the University of Tennessee, which adds even more energy to a dynamic city that hosts internationally recognized chefs, a thriving independent retail scene, world-class outdoors venues, including the renowned urban wilderness, and the elite athletics of the Southeastern Conference. It’s also home to the critically acclaimed Big Ears music festival created by Bonnaroo founder Ashley Capps, who lives here and helps nurture a thriving original music scene that draws artists from across the globe. And the cost of living will wow you — it’s one of the country’s more affordable urban areas in a state with no income tax.
Responsibilities
- Responsible for overseeing and executing all aspects of trending video production including writing, researching, planning, coordinating logistics, technical production, script approval and video editing.
- Manage and coordinate daily trending assignments, future planning and programming.
- Provide editorial, copyright and rights management guidance.
- Create and manage connections across the USA TODAY Network of reporters, writers, producers, editors, and digital managers, to coordinate requests and ideas.
- Responsible for tracking trending articles and video performance metrics for on platform, mobile, and app video view reporting on a daily, monthly, and as needed basis.
- Ensure video is published with SEO best practices.
- Responsible for communication with third-party partners to fulfill trending video content needs.
- Ensure video content drives a variety of revenue opportunities across multiple platforms including on-platform, syndication, and social.
- Handle other essential tasks as assigned.
- Bachelor's degree or related field or equivalent combination of education and experience.
- Strong editorial experience.
- Experience working in a newsroom.
- Experience producing video content for digital platforms.
- Understanding of digital media platforms, OTT platforms and social media including YouTube, Instagram, Twitter, Facebook and TikTok.
- Experience coordinating and planning coverage.
- Experience with copyright and rights management issues.
- Experience implementing SEO best practices and writing metadata for videos.
- Strong editorial decision-making skills.
- Writing and producing for digital and social video platform.
- Understanding of web technology, CMS systems, digital video, digital audio, livestreaming, video editing, and web analytics.
- Excellent communications skills, online and in person, with the community and fellow journalists.
- Works collaboratively
- Experience using After Effects, Adobe Premiere and Adobe Photoshop is preferred.
We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:
- Your resume – one to two pages.
- A cover letter that outlines how you would approach the job.
- Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.
#Newsgnt
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
