What are the responsibilities and job description for the Digital Business Growth Specialist position at Gap International?
Digital Marketing Role
We are a leading global management consulting firm seeking a skilled Digital Marketing Manager to take our digital marketing efforts to the next level. As a key member of our marketing team, you will play a critical role in expanding our reach and increasing engagement through innovative marketing strategies.
The successful candidate will have a strong background in digital marketing, with expertise in creating and executing multi-channel digital marketing campaigns, managing and optimizing digital advertising, SEO, SEM, and social media campaigns, and leveraging data to create powerful touchpoints for each stage of the marketing funnel.
Responsibilities
You will be responsible for:
- Creating and implementing multi-channel digital marketing campaigns to drive brand awareness, engagement, and lead generation aligned with company objectives.
- Partnering with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnel.
- Managing and optimizing digital advertising, SEO, SEM, and social media campaigns to attract and convert high-quality leads.
- Managing the MQL process, including lead attribution model.
- Executing targeted email campaigns within Dynamics 365 CRM, ensuring personalized touchpoints for prospects and clients.
- Optimizing landing pages, website forms, and conversion paths to improve lead capture and conversion rates.
- Monitoring, analyzing, and reporting on key performance metrics (website traffic, conversion rates, lead quality, and ROI), generating actionable recommendations and drive decision-making to optimize the effectiveness of campaigns.
