What are the responsibilities and job description for the Digital Marketing Specialist position at Gap International?
GAP INTERNATIONAL – A unique, purpose-driven, consulting companyABOUT THE ROLEWe are seeking a Digital Marketing Specialist to join our team and drive our digital marketing efforts to new heights, expanding our reach and increasing brand awareness. In this role, you will be responsible for developing, executing, and assessing performance of marketing initiatives to drive new client acquisition and current client engagement. You will be an essential partner to generate demand, leveraging data to create powerful touchpoints for each stage of the marketing funnel. This position requires a combination of creativity, analytical skills, and technical proficiency. If you are passionate about data-driven marketing strategies and thrive in a fast-paced environment, we want to hear from you!RESPONSIBILITIESDevelop and implement comprehensive digital brand awareness strategies aligned with company objectivesPartner with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnelUtilize a variety of digital marketing channels, including but not limited to SEO, SEM, email marketing, content marketing, digital advertising, and social media to attract and engage target audiencesManage the MQL process, including lead attribution modelManage and execute marketing and sales email campaigns within CRM (Dynamics 365)Optimize landing pages, website forms, and conversion paths to improve lead capture and conversion ratesMonitor, analyze, and report on key performance metrics, such as website traffic, conversion rates, lead quality, and ROI, to track the effectiveness of campaignsGenerate actionable recommendations based on data insights to drive decision-making and improve marketing outcomesQUALIFICATIONS4 years of marketing experienceUndergraduate degree requiredProven experience in digital marketing analytics or a similar role, including experience with multi-touch lead attribution toolsDemonstrable experience creating, executing and measuring B2B lead gen strategiesProficiency in Google Analytics, CRM platforms, and email platforms such as Hubspot, Constant Contact, MailChimp or similarTrack record in managing SEO, SEM, SMM, and email marketing campaignsStrong analytical skills with ability to interpret complex data sets; ability to communicate insights to drive informed decision-making and optimize campaign performanceIn order to be considered for this role, applicants should be legally authorized to work in the US.#J-18808-Ljbffr
