Sales and Marketing Coordinator

JOB DESCRIPTION:

The Sales & Marketing Coordinator is responsible for providing administrative support to the Director of Sales & Marketing, the Director of Group Sales, and Sales Managers while being familiar with all aspects of the sales and marketing process. This position requires a candidate who is a self-starter with high energy, and who can work in a fast-paced environment to meet objectives. The ideal candidate must be creative, have great organizational skills, professional communication skills, and attention to detail to manage the day-to-day support of the sales team and marketing/social media strategic plans.

Sales Aspect- to support the Sales Team with their clients to ensure that all related event/room requirements for groups and/or catering are documented and communicated to all hotel departments. At times, you will act as a liaison between Sales Managers and the Client to ensure complete customer satisfaction. assists with special projects and supports the department's proactive, strategic sales process on all levels.

Marketing Aspect- to help develop digital marketing strategies, social media & video content, web-based content, and other materials for a wide variety of projects as determined. This position requires close interaction and collaboration with all departments of the hotel, including food & beverage and operations, to ensure all platforms, websites, social media accounts, marketing assets, email campaigns, and other communication accurately reflect the brand.

ESSENTIAL FUNCTIONS/RESPONSIBILITIES

The Group Sales responsibilities and essential job functions include but are not limited to the following:

• Coordinating and supporting all aspects of sales activities including taking inquiries, proposals, and contracts, blocking space, etc.
• Provide administrative group support, i.e., the input of accounts, bookings, and activity into Opera Cloud and Amadeus Delphi
• Coordinate with other departments within the hotels to ensure the distribution of pertinent information i.e., resumes, VIP information, contracts, site inspection forms, memos, etc., and maintain an orderly working environment.
• Prepare collateral and amenities as requested by Group Sales Leaders
• Be an effective team player within the Sales team of The Garden City Hotel and with other team members in Catering, Guest Services, Food and Beverage, and other key areas within the hotel.

• Assist Sales Managers by inputting group rooming lists, scheduling showrooms, preparing collateral to be used in-house and on sales calls per the request of Sales Managers.
• Compose all proposals and contracts on a timely basis and create an appropriate file.
• Liaise with clients in the absence of Group Sales Managers and inform the Sales Managers of all messages taken in their absence.

• Maintain professional relationships with other departments, team members, and guests.
• Present a clean, pleasant, professional image to project a positive appearance to guests
• Prepare accurate written correspondence including letters, contracts, reports, schedules of events, printed menus, and e-mails using MS Word, MS Excel, Amadeus Delphi, Opera Cloud and Outlook.
• Complete and maintain distribution of electronic and paper sales correspondence to the hotel operating departments as required. Examples: Amenity Cards, Account Files Resumes, and Banquet Events Orders.
• Maintain an inventory of all standard department supplies and printed materials
• In the absence of a sales manager or director, assist clients and seek out solutions to requests in a friendly, caring, and helpful manner.
• Participate in scheduled departmental and administrative meetings as requested

• Possess and share knowledge of The Garden City Hotel’s products including accommodation, meeting facilities, history and heritage, activities, and the local area.
• Due to the cyclical nature of the hospitality industry, associates may be required to work varying schedules to reflect the business needs of the hotel.

The Marketing responsibilities and essential job functions include but are not limited to the following:

• As a member of the sales and marketing team you will work with the hotel Director of Sales & Marketing to collaborate and create marketing strategies for the hotel, bars and restaurants, and catering.
• Manage content and updates of content, photos, links, and page metrics for hotel websites
• Manage a social media marketing strategy calendar to coordinate strategic initiatives for hotels and restaurants
• Manage the Hotels branded social networking presence, messaging and graphical needs blog, Facebook, Instagram, LinkedIn, YouTube, Google Listings, OpenTable, Trip Advisor etc.
• Respond to all hotel and restaurant social media accounts in a professional and timely manner
• Work with internal and external vendors to create, collaborate and deploy strategies
• Analyze and report on campaign metrics using Google Analytics account(s) and other analytics software
• Provide input on marketing campaigns and projects
• Working closely with Director of Food and Beverage Outlets to develop and assist with special events and activity planning.
• Assist with hotel event space, and food & beverage video/photography projects. Involved in various videos and photo shoots
• Design and creation of materials including sales collateral, brochures, menus, services, and events
• Manage printed materials within the hotel for information areas
• Create print ads/media for placement in traditional and digital media outlets
• Create and design monthly e-mail marketing campaigns and ad-hoc email projects for target marketing
• Provide monthly hotel blog topics to website management provider
• Manages signage – content design/creation, messaging
• Create various PowerPoint informational presentations for consumer/sales shows, events, internal meetings

• Execute strategies to promote restaurants and lounges in a coordinated manner.
• Will require moderate fluctuation of schedule to allow presence in operations during prime business hours to capture image content in outlets or at special events.
• Live Facebook and Instagram posting at special events when appropriate

SPECIFIC JOB KNOWLEDGE, SKILLS, AND ABILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.

• Bachelor’s degree is preferred or in pursuit of a degree or equivalent work experience and/or education in Hospitality Sales or Hotel experience is preferred.
• Excellent reading, writing, and oral proficiency is required
• Previous administrative, hotel, and/or related experience required.
• Strong interpersonal office skills, including verbal and written communication

• Strong organizational skills and the ability to execute multiple projects simultaneously
• Resourceful thinker – finds unique ways to present ideas and marketing messages
• Ability to learn and master new skills
• You must be able to work well under pressure, a team player, and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.
• Ability to understand guests’ service needs

• Must be able to type 40 wpm.
• Required clerical responsibilities, typing, filing, faxing, managing the phones/inquiries, photocopying, scheduling
• Attention to detail and deadline driven
• Detail oriented, well developed organizational skills and self-motivating
• Food and Beverage knowledge is a plus.
• Minimum 2 years’ experience with digital marketing, marketing, and social media channel management in a professional setting, preferably in the Hotel or F&B industry
• Experience with social media (IG & FB) paid marketing campaigns
• Experience working with eCommerce platforms
• Must be skilled in computer software for creative design and projects (Adobe Suite, CANVA, META, and proficient in Microsoft Office (Microsoft Word, PowerPoint, and Excel), Amadeus Delphi and Opera Cloud

• Basic Photography & Video Skills
• Basic copy writing skills, proofreads all work before distribution and immaculate fact checking

LANGUAGE SKILLS:

• Strong written communication skills. Ability to read, comprehend and write enticing copy, follow the brand voice, communicate clearly and concisely, and convey the brand in all emails, instructions, correspondence, and memos.
• Ability to communicate verbally with Guests, management, and co-workers.
• Ability to effectively present information to associates, management, clients, and the public in one-on-one and group situations.
• Ability to communicate with professional E-mail etiquette is required
• Must be able to use English both verbal and written communication skills, including ability to effectively communicate with internal and external customers.

This is an administrative position, paid hourly.

www.gardencityhotel.com/careers

EOE/M/F/D/V