What are the responsibilities and job description for the Group Marketing Manager position at Gateway Recruiting, INC.?
About the role:
The Group Marketing Manager I (GMM I) will be responsible for leading the global downstream, clinical and economic marketing strategies and initiatives for the Drug Elution (DE) Therapies product portfolio. This role will manage a team of product managers to drive continued growth of the DE portfolio globally. To be successful, this individual will need to collaborate with many cross-functional partners, to include Medical Affairs, Brand Activation, Marketing Strategy, R&D, Clinical, Sales, Sales Training and other product marketing teams.
Responsibilities will include:
- Effectively lead a team of marketing product managers to achieve excellent performance in upstream, downstream, clinical and economic marketing activities, campaigns and initiatives.
- Lead team through execution of clinical data launches, ensuring impactful messaging to enhance product understanding and adoption.
- Lead and manage economic marketing strategies, focusing on demonstrating the value of carotid products. Collaborate with cross-functional partners to create compelling economic value propositions.
- Manage and evolve the DE portfolio value proposition, positioning and messaging with a focus on the Drug-Eluting Portfolio clinical data.
- Lead the global portfolio marketing initiative for the DE Therapies franchise. Define portfolio marketing opportunities and priorities and galvanize cross-functional team to execute.
- Develop and execute multi-year, integrated commercial plans for the DE portfolio, ensuring alignment with franchise and PI Vascular objectives, and the Strategic Plan. Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.
- Partner with global marketing leaders to ensure consistency across geographies, and with cross-functional partners to ensure alignment across key communication and customer engagement channels.
- Coach teams to develop simple, differentiated, concise messages and to create innovative downstream marketing solutions, programs, and tools to create value and drive preference.
- Establish in-depth knowledge of peripheral vascular business environment; provide insights into the formulation of the US Annual Operating Plan (AOP) market and revenue forecasting.
- Identify and communicate competitive threats and opportunities for the franchise and lead competitive action / response plans.
- Spend time in the field to gain market and clinical insights, and build relationships with key physicians to drive education, market adoption and innovation of Company products.
- Collaborate with new product development teams to ensure new products meet market demands and align with the company’s strategic goals.
- Provide regular updates and reports to senior management on marketing performance and initiatives.
Required qualifications:
- Bachelor’s degree required (Business, Engineering, Science, Healthcare/Biomedical), advanced degree
- Previous management/team leadership experience in a relevant function or business.
- 5 years of medical device marketing experience
- Experience planning and managing product launches
- Track record of success leading cross-functionally and with global partners to develop plans, strategies, and tools to maximize sales potential
- Demonstrated experience developing and giving presentations to internal and external customers including sales teams, physicians, cardiovascular service line administrators, and executives
- Travel – approximately 25%
Preferred qualifications:
- Masters/MBA preferred
- An individual that is highly motivated with an action-oriented mindset
- Exceptionally strong collaboration skills coupled with a “team-first” leadership philosophy
