Job Overview :
The Graphic Designer Specialist at GBC Food Services, LLC is a multifaceted role, operating under the Marketing Manager to bolster all marketing efforts. This position demands a focus on graphic design, building of presentations, brochures, and booklets and overall brand management strategy. The ideal candidate will have robust visual skills, combined with technical expertise to craft engaging content that resonates with diverse audiences across various platforms.
Supervisory Responsibilities :
Primary Duties / Responsibilities :
Design and produce compelling graphics for a variety of marketing assets, ensuring brand consistency and high visual impact.Uphold and evolve the company's brand identity, ensuring uniformity and high standards across all marketing and communication channels.Coordinates with customers and stakeholders to conceptualize and deliver projects on time and on budget.Experience using a variety of design and editing tools and software such as Adobe.Knowledge of color, layout, template design, composition, typography, digital design, and production management.Devise and manage a social media calendar.Manage brand photography for marketing materials, as requested.Collaboratively devise and execute innovative marketing strategies and campaigns alongside the marketing team.Keep abreast of the latest trends in graphic design, social media, and marketing strategies, integrating cutting-edge practices into company initiatives.Coordinate and support the logistical aspects of marketing events and promotional activities.Engage with external agencies or services as needed, ensuring quality deliverables that align with company standards and goals.Competencies :
Creative Vision and Design : Profound creative ability with expertise in graphic design software, particularly Adobe Creative Suite.Social Media Acumen : Proven track record in managing and enhancing corporate social media presence, coupled with the ability to engage audiences and interpret analytical data.Brand Stewardship : Strong grasp of brand management principles, with the ability to ensure consistent and impactful brand representation.Communication Excellence : Exceptional verbal and written communication skills. Must possess the ability to communicate effectively and professionally with individuals at all levels of leadership.Required Skills / Abilities :
Mastery of graphic design software, especially Adobe Creative Suite (Illustrator, Photoshop, InDesign) Excel and CANVA.Effectively prioritize and manage multiple projects while maintaining a strong sense of urgency.Ability to complete basic website design and updates.Proven expertise in managing business-focused social media platforms, creating engaging content, and driving meaningful audience interaction.In-depth knowledge of brand development and multichannel marketing strategies.Ability to collaborate effectively within a team setting and manage multiple projects with precision.Engage in a dynamic blend of independent tasks and collaborative projects within a team-centric setting.Experience in project management software (i.e., Wrike, Asana, Trello, Monday.com) is a ( ).Photography and digital tech experience a ( ).Education and Experience :
Bachelor's degree in graphic design, marketing, communications, or a related field.Minimum 3 years of graphic design experience preferably within the CPG, retail or food related industry.Minimum 3 years professional experience managing social media platforms.Demonstrable experience in copywriting, graphic design, social media management, and brand promotion.Physical Requirements :
Extended periods of sitting at a desk and working on a computer.May require handling and transporting photography equipment and / or marketing materials as necessary.Ability to travel domestically with varying notice and periods.Work Environment :
Primarily office-based, with occasional travel for photo shoots and marketing events.Equal Opportunity Statement :
We are committed to creating an inclusive environment, valuing diversity in our team. Employment decisions are based on merit, qualifications, and business needs.
Other Duties :
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
