Marketing & Events Supervisor

Position Title: Marketing & Events Supervisor

Exempt X Non-exempt

Work Area/Department: Marketing Administration

Position Statement:

Responsible for supporting the marketing and practice development team in the administration, supervision, implementation and tracking of firm events, including seminars, webinars, client entertainment, other special events, firm sponsorships and sponsorship-related events that drive business development, as determined by the Director of Marketing. Additionally, the position we be responsible for developing and distributing social media content to promote and create visibility for key events and sponsorships.

The Marketing & Events Supervisor is part of GBQ’s five-person marketing group and will frequently work as part of a team with members of both the marketing and administration teams, as well as the professional staff. While events are the primary focus, the Events Supervisor will also assist with other practice development initiatives and special projects.

Tasks:

The Marketing and Events Supervisor is responsible for planning and executing events, including:

• Supervising internally and with third parties to schedule and execute all aspects of mixers, seminars, webinars and special events both on-site and off-site for our Columbus, Cincinnati and Toledo offices.

• Manage logistical details for firm events, including:

  • Work with internal teams to plan and schedule topics and speakers

  • Oversee and update firm wide event calendar and database

  • Design and distribute print and electronic invitations

o Create and publish event content on external web site (WordPress & Hubspot)

• Organize and monitor invitation lists and RSVPs

o Assist with presentation and promotional materials

o Manage food and beverage requirements

o Conduct day-of duties including set up/tear down, A/V requirements

o Produce post-event/sponsorship materials including evaluation reports

• Negotiate sponsorship packages and monitor execution to ensure fulfillment of benefits

• Track and report monthly expenses vs. budget

• Research market, identify event opportunities and generate interest

• Develop social media content (organic and sponsored) to create visibility and engagement around events and sponsorships.

• Other: internal communications, client surveys, promotional products

Profitability:

• Involvement with internally focused projects to improve procedures by participation in committees, technical training, initiatives and other firm related projects.

Practice Growth:

• Identify opportunities to reduce firm costs.

• Implement tools and processes to improve achievement of practice development objectives and increase visibility of progress against goals.

Client Focus:

• Provide a high quality, accurate work product to both internal and external clients.

• Provide solid support to professional staff and respond to requests in a timely manner.

Brand Culture/Development:

• Exemplify brand attributes of the Firm.

• Comply with all policies and procedures of the Firm.

• Demonstrate ability to work individually or in a team environment and address conflict with peers and superiors.

Organizational Relationship:

• Will report directly to Director of Marketing who will provide any necessary guidance relative to work performance through the formal evaluation process.

Knowledge, Skills and Abilities:

• Detail-oriented, self-motivated, articulate, energetic and creative

• Strong editing and proofreading skills

• Proven 3-5 yrs. work experience as an Events Supervisor, Events Coordinator, or similar role.

• Proficiency in Microsoft Office Suite

• Adobe Creative Suite, WordPress and HubSpot is a plus

Work Experience and Education:

Qualifications include a Bachelor’s degree, as well as previous experience with event planning and execution, production of materials, program evaluation, HubSpot, and sponsorship negotiation and implementation. Strong organizational, communication, and writing skills are a must with 2-3 yrs. of social media content & distribution experience using FB, LinkedIn and Instagram channels. A minimum of 3-5 yrs. of events, sponsorships and/or marketing experience required, with professional services background as a plus. Occasional early morning or evening work is required.