Social Media Manager

Job Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing engaging social media strategies that enhance our brand presence, foster community engagement, and drive traffic across various platforms. This role requires a blend of creativity, analytical skills, and a passion for storytelling through digital media.

Duties

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create compelling content across various formats including text, images, and videos that resonate with our target audience.
• Utilize tools for social listening to monitor trends, conversations, and feedback related to our brand.
• Manage day-to-day social media activities including posting, responding to comments, and engaging with followers.
• Collaborate with the marketing team to align social media campaigns with broader marketing goals.
• Analyze performance metrics and generate reports to assess the effectiveness of social media initiatives.
• Stay updated on industry trends, best practices, and emerging platforms to keep our strategy fresh and relevant.
• Build and maintain relationships with influencers, partners, and media outlets to enhance public relations efforts.

Requirements

• Proven experience in social media management or related fields.
• Strong content creation skills with proficiency in photography and graphic design.
• Familiarity with Adobe Creative Suite for designing visually appealing graphics.
• Excellent relationship management abilities to foster collaboration within teams and with external partners.
• Knowledge of public relations principles to effectively communicate our brand message.
• Ability to conduct social listening for insights into audience preferences and behaviors.
• Proficient in using Google tools for analytics and reporting purposes.
• Creative mindset with the ability to think outside the box while adhering to brand guidelines.
• Strong organizational skills with attention to detail in managing multiple projects simultaneously.

Join us as we elevate our brand's presence in the digital landscape!

Job Type: Full-time

Pay: $30,000.00 - $40,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Commute:

• Morganton, NC 28655 (Required)

Ability to Relocate:

• Morganton, NC 28655: Relocate before starting work (Required)

Work Location: Hybrid remote in Morganton, NC 28655

Salary : $30,000 - $40,000