Demo

Director of Sales

Gecko Hospitality
Laredo, TX Full Time
POSTED ON 2/24/2025
AVAILABLE BEFORE 5/20/2025

Job Description

Job Description

Job Description : Hotel Director of Sales and Marketing

Position Overview

We are seeking an experienced and strategicHotel Director of Sales and Marketingto lead our revenue growth initiatives, maximize occupancy, and drive market share. This executive role is at the core of our success, tasked with developing and implementing dynamic sales and marketing strategies while managing high-performing teams. If you are a leader with a deep understanding of the hospitality industry, a passion for building lasting client relationships, and an ability to deliver exceptional results, we invite you to join our team.

Salary : $80K - $95K 20% Annual Bonus Potential

Key Responsibilities :

Strategic Leadership

  • Develop and execute sales and marketing strategies that align with the hotels business objectives and growth targets.
  • Lead, manage, and motivate the sales and marketing team, cultivating a results-oriented and collaborative culture.
  • Monitor industry trends, competitive landscapes, and market demand to identify opportunities for business growth.
  • Partner with the executive team to establish goals and drive initiatives that enhance the hotels market positioning and profitability.

Revenue Generation

  • Drive measurable revenue growth through increased bookings, room occupancy, and ancillary services such as events, meetings, and catering.
  • Design and implement sales initiatives targeting corporate clients, travel agencies, event planners, and other strategic partners.
  • Develop pricing, promotions, and package strategies that maximize revenue while meeting guests needs.
  • Lead negotiations and maintain strong relationships with key accounts to secure repeat and new business.
  • Marketing and Branding

  • Oversee the creation and execution of marketing campaigns across all channels, including digital, print, and social media.
  • Ensure consistent brand messaging and visibility across all touch points, enhancing awareness and loyalty in target markets.
  • Collaborate with internal teams to deliver engaging guest experiences that reflect branding strategies.
  • Analyze and report on campaign performance, leveraging data to refine strategies and optimize return on investment.
  • Relationship Management

  • Build and sustain relationships with high-value clients, industry leaders, travel companies, and local organizations.
  • Act as the face of the hotel at external events, trade shows, and networking opportunities.
  • Partner with the hotel operations team to ensure seamless integration of sales and marketing strategies into daily operations.
  • Team Management and Development

  • Recruit, train, and mentor a talented sales and marketing team with clear performance metrics.
  • Provide ongoing coaching, recognize achievements and address challenges to continuously improve individual and team performance.
  • Foster collaboration between departments to create a unified approach to guest and client satisfaction.
  • Budget and Financial Stewardship

  • Develop and manage budgets for the sales and marketing department, ensuring optimal allocation of resources.
  • Evaluate and approve spending on campaigns, tools, and initiatives to maximize profitability.
  • Monitor key performance indicators (KPIs) to track sales, occupancy, and revenue goals, delivering transparent reporting to stakeholders.
  • Qualifications

  • Bachelors degree in Business, Marketing, Hospitality Management, or related fieldexperience
  • A minimum of7-10 years of progressive experience in sales and marketing, with at least 5 years in the hospitality industry.
  • Proven track record of achieving revenue targets, expanding market share, and leading successful teams.
  • Expertise in revenue management, forecasting, and CRM platforms.
  • Strong understanding of hospitality sales channels, including corporate, group, smerf, leisure, association and contract
  • Skills and Competencies

  • Exceptional leadership and team-building skills.
  • Strategic thinker with a keen eye for market opportunities.
  • Outstanding negotiation, relationship management, and communication skills.
  • Ability to analyze data to make informed business decisions.
  • Strong organizational skills, capable of managing multiple campaigns and deadlines simultaneously.
  • What We Offer

  • Competitive salary and incentive-based bonuses.
  • Comprehensive benefits including health, dental, vision, and retirement plans.
  • Opportunities for professional growth and development.
  • An inspiring and challenging work environment within a market-leading organization.
  • This is your chance to make a significant impact by driving our hotels sales and marketing efforts to new heights. If you have the vision, experience, and ambition to lead, we encourage you to apply and shape the future of our success.

    If interested in this position, please contact mciaccio@geckohospitality.com

    Salary : $80,000 - $95,000

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Director of Sales?

    Sign up to receive alerts about other jobs on the Director of Sales career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $235,449 - $339,477
    Income Estimation: 
    $339,052 - $441,838
    Income Estimation: 
    $78,852 - $103,204
    Income Estimation: 
    $88,135 - $116,422
    Income Estimation: 
    $108,489 - $153,011
    Income Estimation: 
    $122,708 - $190,365
    Income Estimation: 
    $91,889 - $138,309
    Income Estimation: 
    $187,410 - $254,003
    Income Estimation: 
    $215,613 - $299,072
    Income Estimation: 
    $215,613 - $299,072
    Income Estimation: 
    $282,256 - $414,407
    Income Estimation: 
    $137,643 - $182,074
    Income Estimation: 
    $187,410 - $254,003
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Gecko Hospitality

    Gecko Hospitality
    Hired Organization Address Orleans, LA Full Time
    Job Description Job Description Restaurant Manager and Kitchen Manager Polished Casual Louisiana Favorite Are you an amb...
    Gecko Hospitality
    Hired Organization Address Downers Grove, IL Full Time
    Job Description Job Description Hotels Chief Engineer Role Summary : This role involves overseeing the maintenance of th...
    Gecko Hospitality
    Hired Organization Address Villa Park, IL Full Time
    Job Description Job Description Job Title : Hotel Assistant General Manager Location : Oakbrook Terrace, IL Salary : $55...
    Gecko Hospitality
    Hired Organization Address Mesa, AZ Full Time
    Job Description Job Description Director of Club Operations | Exclusive Resort Club | Location Confidential | $90,000-$1...

    Not the job you're looking for? Here are some other Director of Sales jobs in the Laredo, TX area that may be a better fit.

    Verizon Sales Consultant

    Cellular Sales, Weslaco, TX

    Verizon Sales Consultant

    Cellular Sales, Mission, TX

    AI Assistant is available now!

    Feel free to start your new journey!