What are the responsibilities and job description for the Marketing Specialist Job at Gecko Hospitality in Temecula position at Gecko Hospitality?
Job Description
Job Description
Job Title : Marketing DTC Strategist
Location : Temecula, California 92591
Salary : Up to $120,000 base salary (Relocation assistance available)
Industry : Winery / Wine & Spirits
Job Type : Full-Time, Onsite
About Us :
We are a renowned Spanish-style winery nestled in the heart of Temecula, California, known for our handcrafted wines and immersive wine-tasting experiences. As we continue to expand our direct-to-consumer (DTC) business, we are seeking a creative and data-driven DTC Marketing Strategist to lead and execute our marketing efforts. Join us in crafting unforgettable moments for wine lovers around the world!
Position Overview :
The DTC Marketing Strategist will be responsible for developing, managing, and executing comprehensive DTC marketing strategies to drive online and on-site sales, enhance brand visibility, and deepen customer engagement. The ideal candidate will possess a strong understanding of the customer lifecycle, digital marketing, and e-commerce best practices, and have a passion for the wine industry.
Key Responsibilities :
- Develop and implement end-to-end DTC marketing strategies, focusing on customer acquisition, engagement, and retention.
- Lead e-commerce growth through paid digital advertising (PPC, social media), SEO, email campaigns, and content marketing.
- Drive the customer journey , optimizing each touchpoint to increase customer lifetime value (CLV) and reduce churn.
- Collaborate closely with the creative, product, and sales teams to ensure seamless marketing campaigns across digital, social media, and email channels.
- Monitor and analyze performance metrics (ROAS, CPA, LTV) using tools like Google Analytics and CRM platforms to optimize strategies.
- Oversee the winerys social media presence and engage with the online community to build brand awareness and loyalty.
- Manage the marketing budget , ensuring effective spend allocation across digital channels.
- Utilize A / B testing and conversion rate optimization to enhance website performance and online shopping experiences.
- Stay up-to-date with industry trends, competitive analysis, and best practices to maintain a leading edge in the DTC space.
Qualifications :
Perks and Benefits :
How to Apply :
If you are a passionate and driven marketing professional with a deep love for wine and the DTC space, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you are a great fit for this role.
Salary : $120,000
