What are the responsibilities and job description for the Boat Marketing Manager position at GEICO?
BoatUS Marketing Manager
The marketing manager is responsible for activities related to growing BoatUS Association and Towing. They manage a team of associates responsible for one or more areas within the Marketing Department, to include: print, digital, public relations, partnerships, social, database and creative to support the organization’s growth.
Key Responsibilities:
1. INTERVIEWS and/or APPROVES job applicants for employment. CONDUCTS and/or REVIEWS associate performance appraisals. INITIATES or APPROVES salary adjustments, performance ratings, and other personnel changes.
2. MANAGES internal staff and external partners to develop and implement public relations, advertising and marketing campaigns.
3. PREPARES department business plans and budgets. DEVELOPS plans to achieve growth objectives. ANALYZES membership trends and data to develop budget goals as well as strategy and implementation plan to achieve those goals.
4. TRACKS monthly retention statistics and develop and implement outreach strategies to lapse members to improve overall retention.
5. DEFINES and communicates our member value proposition for various audience/member segments. Collaborates with marketing team to promote programs, and track program usage and engagement.
6. MAINTAINS brand integrity in all creative materials. GUIDES the preparation of advertising materials in conjunction with staff and advertising partners.
7. UTLIZES content to acquire and retain BoatUS Members and increase brand awareness. Collaborate with team to use social media to support retention/recruitment efforts and to deliver value to members and customers.
7. UTLIZES content to acquire and retain BoatUS Members and increase brand awareness. Collaborate with team to use social media to support retention/recruitment efforts and to deliver value to members and customers.
Key Qualifications:
- Bachelor’s degree
- Minimum of seven years of membership and marketing experience
- Boating industry experience highly preferred
- A result- based track record of membership, growth, retention and implementing creative membership campaigns
- People management experience required
- Performance marketing mindset to work toward goals and targets
- Comfortable producing a high volume of work in a deadline driven environment
- Well versed in gathering data and developing qualitative insights to develop strategic plans
- Self-starter with the confidence and ability to tackle new initiatives with little guidance
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
Benefits:
As an Associate, you’ll enjoy our
Total Rewards Program
- to help secure your financial future and preserve your health and well-being, including:
- Premier Medical, Dental and Vision Insurance with no waiting period**
- Paid Vacation, Sick and Parental Leave
- 401(k) Plan
- Tuition Assistance
- Paid Training and Licensures
- Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.
**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
