What are the responsibilities and job description for the Director, SEO position at GEICO?
GEICO is seeking a Director, SEO. This individual will oversee GEICO’s end-to-end SEO strategy and implementation across the portfolio – developing, executing, and optimizing programs to drive profitable business growth. This role requires the agility to go hands on keyboard and manage complex campaign execution, while also pivoting to a strategic thought leadership to translate those actions back to senior executives.
Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods.
This role reports into the Sr. Director, Performance Marketing.
Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD; Manhattan, NY; Chicago, Illinois; Cleveland, OH
KEY RESPONSIBILITIES:
- Develop and execute comprehensive SEO strategy for GEICO and individual lines of business, to increase organic search traffic, improve quote completion rates and grow efficiency in cost per new business metrics
- Scope and manage partner and tech resource budget across individual P&Ls
- Build a culture of high velocity testing and diligent measurement that will improve efficiency and efficacy, and generate scalable results
- Lead one direct report and a SEO agency
- Develop a KPI based learning agenda to assess SEO performance overtime
- Perform ad-hoc, weekly, monthly, quarterly and annual analyses pertaining to line of business performance, historical trend analysis, brand demand, and competitor insights.
- Derive data-drive insights to identify growth opportunities and content performance drivers across organic activity on YouTube, TikTok, Meta, Snap and Pinterest
- Drive continuous performance improvement through optimization of SEO tactics and dependencies
- Facilitate technical SEO audits of the website to improve UX, tagging/tracking, speed to quote and bind, and overall performance
- Responsible for website content strategy recommendations to maintain GEICO as a top search destination for insurance related queries.
- Collaborate with cross-functional teams, including Creative, Product and Tech, to secure resources required for meeting SEO goals aligned with business performance objectives
- Stay updated with evolving SEO best practices and algorithm changes.
- Report into the Senior Director of Performance Marketing.
KEY QUALIFICATIONS:
- Bachelor’s Degree.
- 8 years of experience in SEO and digital marketing.
- Performance marketing mindset to work toward goals and targets.
- Comprehensive understanding of search engine algorithms and ranking factors.
- Mastery of SEO tools such as Google Analytics, SEMrush, Moz, etc.
- Strong analytical skills for keyword research, data analysis, and performance tracking.
- Exceptional leadership and management capabilities to oversee SEO team and agencies.
- Expertise in content creation to improve content driven search traffic volumes
- Excellent communication skills, both written and verbal, for collaboration and reporting.
- Ability to adapt to evolving SEO trends and algorithm updates swiftly.
CORE COMPETENCIES:
- Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk taking
- Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals
- Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations
- Imports and Exports Good Ideas: Relentlessly seeks, shares, and adopts ideas and best practices in and outside the Company and embraces change introduced by others
- Make the complex simple – through brainstorms, workshop, and educational summits, you empower others to learn and action your lessons
- Effectively field immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICO
Annual Salary
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
Benefits:
As an Associate, you’ll enjoy our
Total Rewards Program
- to help secure your financial future and preserve your health and well-being, including:
- Premier Medical, Dental and Vision Insurance with no waiting period**
- Paid Vacation, Sick and Parental Leave
- 401(k) Plan
- Tuition Assistance
- Paid Training and Licensures
- Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.
**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
Salary : $131,200 - $229,600
