What are the responsibilities and job description for the Senior Product Marketing Manager position at Gelato?
At Gelato, we are building a rollup-native cloud platform designed to support millions of developers in creating next-gen rollups and apps, ultimately bringing billions of users on-chain.
Our mission is straightforward : tackle the next generation of web3 infrastructure engineering challenges to make the permissionless internet accessible to everyone. To achieve this, we hire the best—those who aim to make an impact, work hard, and are fully locked in.
We look for individuals who solve complex problems and deliver meaningful work. Most importantly, we seek those enthusiastic about crypto infrastructure because work at our pace needs to be fun. As a remote-first company, we are committed to hiring the best talent from around the globe.
As a Senior Product Marketing Manager as part of the Marketing team reporting to Head of Marketing you’ll be responsible for :
What You’ll Do
- Responsible for the development and execution of Gelato’s product marketing strategy.
- Build, organize, and execute product launches and initiatives. Ensure successful messaging and narratives for website updates, thorough documentation, Twitter campaigns and appeal to the right audiences.
- Own, plan and execute the product marketing content calendar on social media, predominantly Twitter.
- Craft compelling product positioning and messaging that communicate the value of our infrastructure solutions to different audience segments. Coordinate with developers, designers, and product teams to ensure we present our products in the best way possible to our users and community.
- Create market and competitive analysis, client case studies, and product positioning.
- Work closely with our strategic Rollup as a Service clients across their development lifecycle, proactively helping them with general execution and go-to-market by coordinating and creating launch blog posts, tweets, and press releases supporting them with chain launches.
- Work directly with infrastructure providers (RPC providers, Bridges, Wallets, SDKs, etc.) and application teams across the ecosystem to create joint go-to-market content and build deep marketing relationships.
- Work closely with the product team to deeply understand technical features and translate them into user benefits that resonate with target audiences.
- Measure and report against the performance of product marketing initiatives.
- Conduct market research and competitive analysis to identify trends, customer pain points, and positioning opportunities in the blockchain infrastructure space.
Who You Are :
Additional Information :
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