Senior Digital Marketing Manager

Role Details

Location: San Francisco, CA. This role is based 2 days per week out of our San Francisco HQ and is not eligible for full-time remote work.

Compensation: The annual salary range for this role is $153,000-$170,000, in addition to equity & benefits.

• The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation.
  
  

About Gem

Gem is the AI-powered recruiting platform TA teams love. It helps you maximize productivity, hire faster, and save money – all while giving recruiters a solution they find easy to use. Use Gem as your all-in-one recruiting platform or enhance your existing ATS with integrated products for CRM, sourcing, scheduling, analytics, career sites, events, and more. Over 1,000 companies – from startups to industry leaders like Wayfair, Cintas, Carmax, DoorDash, and Zillow – trust Gem to hire with speed and ease. See why Gem is the recruiting industry’s most beloved solution, with a 4.8/5 rating on G2. With Gem, you can:

• Attract, engage, and hire talent faster: Build talent pipelines across all channels through sourcing, nurture, events, career sites, inbound, and more. With Gem, teams can source talent five times faster and double their talent pipelines.
• Maximize recruiter productivity: Use AI and automation to save time on routine tasks like reviewing applications, scheduling interviews, and managing follow-ups. Recruiters using Gem can review twice as many applications, schedule twice as many interviews, and engage four times as many candidates as before.
• Unlock data-driven recruiting: Get analytics that everyone can use. Debug your funnel, monitor pipelines, forecast hiring, and demonstrate impact, all without complex BI tools. With Gem, TA teams use data to position themselves as strategic partners to the business.
• Simplify your tech stack and cut costs: Consolidate multiple tools into one platform and reduce your spend on recruiting technology, external sourcing, and job boards by up to 50%. Save on standalone solutions with Gem’s end-to-end bundle and take advantage of past candidate relationships to reduce your reliance on sourcing new talent.
  
  

And Just As We Strive To Help Our Customers Find Great Talent, We Also Invest In Our Own People And Culture. We Are Proud Of The Culture We’ve Built And Have Recently Been Recognized As

• Forbes America's Best Startup Employers 2024
• Great Place to Work Certified, 2023
• Fortune Best Workplaces for Millennials, 2023
  
  

The company has raised $148M in funding from Accel, Greylock, ICONIQ, and more.

The Opportunity & Role

The Recruiting Industry Is Transforming, And Gem Is Leading The Charge With Our AI-first, All-in-one Recruiting Platform. We Need a Strategic Digital Marketing Leader Who Can

• Build sophisticated campaigns that effectively and efficiently create, and capture demand
• Craft a digital strategy that positions Gem as the category leader
• Scale our ABM programs to support enterprise growth
  
  

This role combines strategic thinking with hands-on execution to drive pipeline growth through multi-channel campaigns. You'll work closely with cross-functional partners to align digital programs with broader marketing initiatives while maintaining a laser focus on ROI and pipeline impact.

What You’ll Do Day-to-Day

• Manage and optimize campaigns across LinkedIn, Google Ads, and other B2B platforms.
• Own the $1M annual digital advertising budget across search, social, and display channels.
• Develop and execute sophisticated digital campaigns targeting our ICP accounts, including Account-based campaigns.
• Implement robust testing methodologies to continuously improve campaign performance.
• Track, analyze, and report on key metrics including CAC, pipeline influence, and ROI.
• Partner with content and creative teams to develop high-performing marketing assets for media and syndication programs.
• Collaborate with sales and revenue teams to align targeting and messaging strategies.
• Stay current with digital marketing trends and recommend new channels/approaches.
  
  

About You

• 5 years of B2B digital marketing experience, with at least 3 years focused on paid channels.
• Deep expertise in LinkedIn Ads, Google Ads, and programmatic advertising platforms.
• Proven track record of building and scaling account-based advertising programs that deliver measurable results.
• Strong analytical skills with experience using marketing attribution and BI tools.
• Strong project management skills and attention to detail.
• Excellence in campaign optimization and A/B testing methodologies.
  
  

Benefits

• Highly competitive salary & equity
• 10-year window to exercise your stock options
• Supportive Flexible Time Off program
• 16 paid holidays, including regular company-wide wellness days
• Best-in-class medical, dental & vision insurance
• $1,200 annual stipend for learning and development opportunities
• 16 weeks of Paid Parental Leave for birthing and non-birthing parents
• New Parent Perks totaling $1,500 and flexibility upon return to work
  
  

Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.

Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.

Gem’s Candidate Privacy Notice

By clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement, including the information provided on how Gem processes your personal data and your related rights as set forth therein.