What are the responsibilities and job description for the Account Strategist position at Gen Digital?
About the Role:
This role is focused on growing our Performance-Based Native Ads line of business inside GOBankingRates.com. You will primarily be working with existing financial brand clients, growing the business, renewing with them month over month, and working with different divisions within these brands to scale the overall relations
You will also have competitive earning potential in a fast-paced, booming industry, with opportunities for advancement and development based on your performance against quarterly revenue goals, as well as your contribution to long-term planning and execution aimed at growing key accounts that align with our business goals and model.
Envision and own strategic account plans to retain and drive growth and performance of campaigns to achieve quarterly revenue goals and set up future quarters’ results.
Responsibilities:
- Leverage data, reporting, understanding of client’s goals and maximum opportunity to prioritize work, company effort, and your focus.
- Collaborate with the Head of Sales to validate data and understand client goals and GOBankingRates opportunities.
- Grow relationships with clients to better understand their goals, and how they measure success. Expand their level of reporting/data sharing to improve our ability to perform.
- Expand opportunities with existing clients when they have multiple products and marketing goals incremental to existing offers/budgets (acquisition, sponsorship, branding, etc.)
- Establish sales targets and develop strategic plans based on company goals that will promote sales growth and customer satisfaction on all priority accounts. This will be updated monthly based on new information and validation of goals, priorities, maximum opportunities, etc.
- Visit clients directly and at relevant events/conferences to grow relationships and network with highly prepared meetings, clear goals, and value added to our clients.
- Work with networks to bring new advertisers on board who are interested in advertising to our audience on GOBankingRates.com.
Qualifications:
- 3 years of successful sales/account management experience in digital media/marketing.
- Performance-based media experience is a plus.
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We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
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