What are the responsibilities and job description for the Campaign Operations Specialist - DTC Marketing position at Gen Digital?
Who Are We?
We're not just a company; we're a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands - Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner - unite the brightest minds, the sharpest tech, and the most diverse thinking to protect over 500 million people. And we've built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you're unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn't some distant reality - it's the world we live in, and we're ready for it. If you're ready to push boundaries and be part of something bigger, join #TeamGen.
How We Work?
Our hybrid work style (2-3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.
About the Role
This role requires a holistic understanding of campaign workflows, the ability to juggle multiple priorities, and exceptional project management skills. This role will report to the Head of DTC Marketing and support efforts to drive customer acquisition and engagement through strategic campaign execution.
Start date : April 1st, 2025
Mission and Goals
- You'll play a vital role in the Direct-to-Consumer (DTC) Marketing team by managing the end-to-end execution of marketing campaigns and cross-functional marketing initiatives such as go-to-market (GTM) plans across North America.
- You'll collaborate with stakeholders across teams-including marketing channels, brand marketing, product, analytics, pricing, and web development-to ensure seamless execution, alignment with business goals, and continuous optimization of campaign performance.
Objectives
Competencies
This is an excellent opportunity for a highly organized, motivated individual who is eager to contribute to the success of DTC marketing campaigns and learn within a collaborative, innovative team environment.
LI-IK1
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.
Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
