Senior Marketing Manager, Segment Lead

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world's largest, rare disease data sets. For more information, please visit www.genedx.com.

Position Summary:

We are seeking a Segment Marketing Lead to develop and execute integrated marketing strategies for our Healthcare Professional (HCP) audience segments. This is an individual contributor role focused on creating targeted, data-driven campaigns that drive awareness, engagement, and adoption of The Company's genomic solutions. You will be responsible for end-to-end marketing, content strategy, audience segmentation, measurement plans, and cross-functional collaboration to deliver impactful, omni-channel initiatives in a fast-paced, innovative environment.

Responsibilities:

• Strategic Marketing Leadership: Develop and execute audience-centric marketing strategies and campaigns tailored to HCP segments.
• Audience Segmentation and Persona Development: Define and refine audience segments using data-driven insights to develop detailed personas, ensuring tailored messaging and strategies that resonate with target HCP audiences.
• Content Strategy Development: Create a comprehensive content strategy that aligns with audience needs, ensuring consistent, cohesive brand and product messaging across channels.
• Campaign Execution: Lead the development and implementation of multi-channel marketing campaigns, leveraging tactics such as digital ads, email, social media, events, and collaboration with the sales enablement team to bring sales tools and materials to life.
• Cross-Functional Collaboration: Partner with Channel Owners, CX, Sales, Product, Medical, and other teams to align on messaging, audience targeting, and overall business objectives.
• Analytics and Measurement: Develop and execute measurement plans in collaboration with the Marketing Analytics Lead to track & analyze campaign performance and optimize future strategies.
• Market Insight and Adaptation: Monitor industry trends, competitor activities, and audience behaviors to identify opportunities and refine strategies in real time.
• Thought Leadership: Position The Company as a trusted partner in the healthcare space by delivering compelling, audience-specific messaging that drives meaningful engagement.
• Process Ownership: Manage approvals and reviews for all marketing materials to ensure compliance with internal and external guidelines.
  
  

Qualifications and Skills:

Experience:

• 8 years of experience in marketing, preferably with 3-5 years focused on the healthcare industry.
• Proven success in segment marketing, particularly targeting HCPs or similar professional audiences.
  
  

Education:

• Bachelor's degree in Marketing, Communications, or a related field required; advanced degree preferred.
  
  

Skills and Attributes:

• Strong strategic thinking with a proven ability to develop and execute data-driven marketing plans.
• Exceptional communication and storytelling skills, with the ability to distill complex clinical concepts into impactful, audience-friendly messaging.
• Proficiency in marketing technologies, including CRM and marketing automation platforms.
• Experience with project management and project management tools like Monday.com.
• Highly collaborative, with a history of success working cross-functionally to achieve business goals.
• A self-starter with the ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.
• Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs.
• Passion for innovation, creativity, and driving meaningful outcomes in healthcare.
  
  

Pay Transparency, Budgeted Range

$155,000—$170,000 USD

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Science - Minded, Patient - Focused.

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most.

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry's genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

TECHNICAL EXPERTISE

• High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
• Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.
  
  

CLINICAL EXPERTISE

• Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
• Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
• Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.
  
  

Learn more About Us here.

Our Culture

At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:  

• Be bold in our vision & brave in our execution. 
• Communicate directly, with empathy. 
• Do what we say we're going to do.  
• Be adaptable to change.  
• Operate with a bias for action.  
  
  

Benefits include:

• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Discounts
• Voluntary benefits
  
  

GeneDx is an Equal Opportunity Employer.

All privacy policy information can be found here.