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Director Dealer Aftermarket Programs

Generac Power Systems Inc
Pewaukee, WI Full Time
POSTED ON 2/16/2025
AVAILABLE BEFORE 4/14/2025

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Director Dealer Aftermarket Programs is responsible for delivering exceptional support for products of Generac Power Systems.  This position will develop and manage dealer support strategies, drive process improvements, and collaborate with product teams to enhance customer satisfaction (ultimately ensuring generator uptime by servicing with Generac aftermarket products).  The key responsibly will be to translate business segment strategy into functional plans. These plans will guide the team of aftermarket field managers, who will be influencing dealer operations (utilizing Generac aftermarket programs) to provide a better consumer experience. 

This position operates with a significant  level of independence, decision-making rights, and accountability to ensure dealer partner aftermarket program goals are achieved.

Major Responsibilities

  • Team Leadership: Lead, mentor, and manage a team of field sales professionals to ensure high performance and professional development.

  • Customer Engagement: Build and maintain strong relationships with clients, addressing their needs and concerns promptly and effectively.  Overcommunication focus is highly valued.

  • Support Strategy: Develop and implement support strategies and processes to enhance customer satisfaction and operational efficiency.  Balancing of team resources vs. customer/dealer urgencies.

  • Market Analysis: Analyze market trends and customer feedback to identify opportunities for dealer improvement and while simultaneously consolidating wholistic market feedback to drive innovation of corporate aftermarket product offerings.

  • Performance Metrics: Set and monitor performance metrics for the support team, ensuring goals are met and service quality is maintained.

  • Collaboration: Work closely with product development and sales teams & technical support call center to address any known dealership gaps.

  • Continuous Improvement: Drive continuous improvement initiatives to enhance support services, reduce downtime, and optimize product performance.  Process mindset.  Drive for excellence in execution.

  • Training and Development: Develop and support training programs to ensure the dealership team is knowledgeable about products and best practices.

  • Documentation and Reporting: Maintain accurate documentation of support processes and issues and provide regular reports on support activities and outcomes.

Minimum Job Requirements

Education

  • Bachelor’s degree or equivalent knowledge and experience

Work Experience

  • 7 years of experience in field dealer sales support, aftermarket experience ideal

  • 4 years of management level experience

  • Prior experience creating, implementing, and reporting against Key Performance Indicators (KPIs)

Knowledge / Skills / Abilities

  • Demonstrated ability to translate program results, trends and key insights into impactful strategies that drive growth for both Generac and our dealers.

  • Deep understanding of market segmentation and customer journeys in dealership environment

  • Ability to build relationships and work across teams, departments and customers

  • Strong communication skills, both verbal and written and across multiple audiences and organizational levels.

  • Demonstrated ability to collaborate with key business partners to develop and execute strategy.

  • Demonstrated ability to make informed, data driven decisions & recommendations.

Preferred Job Requirements

Certification / License

  • Electrical background preferred but not required

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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