What are the responsibilities and job description for the Marketing Automation Specialist position at Generac Power Systems Inc?
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
Job Summary: As a Marketing Automation Specialist, you will be responsible for creating and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be executing email campaigns, lead nurturing programs, and customer retention initiatives across various channels and business groups. Experience in email marketing and data automation coupled with attention to detail and commitment to achieving measurable results will make you a great fit for this role.
Primary Responsibilities:
Campaign Planning and Execution Plan
Execute Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, customer journeys, dynamic content, and personalized experiences.
Data Management and Segmentation
Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively.
Customer Journey Mapping
Analyze customer behavior and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions.
A/B Testing and Optimization
Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance.
Reporting and Analysis
Generate regular reports on marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement.
Compliance and Best Practices
Stay up-to-date with industry trends, best practices, and regulations related to marketing automation and email marketing to deliver cutting-edge campaigns.
Minimum Qualifications:
Bachelor's degree in Business, Marketing, Communications, related degree or equivalent experience
2 or more years of email marketing or marketing automation experience
Experience with email campaign planning and execution, including html modification and audience segmentation
Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc.
Preferred Qualifications:
Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email Specialist
Knowledge and experience of Salesforce Marketing Cloud features, including Journey Builder/Engagement Studio, Email Studio, Automation Studio, and Audience Builder
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
