What are the responsibilities and job description for the Marketing / Communications Intern - Public Relations Job at Generac Power System position at Generac Power Systems?
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
Job Summary : The Public Relations Marketing Internship with Generac is a great opportunity to build your skillset and explore your marketing career interests. This internship is a 10 to 14 week program that starts in April and ends in June.
During your internship, you'll work on impactful projects that make a difference at Generac and with Generac's customers and communities. In this role, you will gain hands-on public relations experience, helping to enhance our brand visibility and engagement. Ideal candidates are detail-oriented students pursuing degrees in Marketing, Communications, or Public Relations, with strong communication, writing, analytical, and organizational skills. This internship offers valuable industry experience, mentorship, and opportunities to develop skills in brand communication, strategy, and event promotion. This role will report directly to the Director of Communications and Public Relations.
Major Responsibilities :
- Draft and proof press releases, media pitches, and promotional materials.
- Monitor media coverage and compile reports on public sentiment.
- Conduct market research and analyze industry trends.
- Support event planning and promotional activities.
- Support company spokespeople in increasing awareness of Generac's products and services.
- Assist in creating and deploying PR plans to support Generac's business segments and overarching brand.
- Maintain effective working relationships with local and national media reporters and editors.
- Manage trade show media relations, awards submission opportunities, product launch events, groundbreakings, ribbon-cuttings and other external-facing events and activities.
- Support the activities of Generac's public relations agency partners and freelancers.
- Collaborate with internal teams and business segments (i.e. internal communications, social media, investor relations, finance) to brainstorm creative ideas and ensure alignment of messaging and goals.
- Assist with pitching, scheduling, and sending assets to media.
Minimum Requirements :
Preferred Qualifications :
Knowledge / Skills / Abilities :
Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law."
