What are the responsibilities and job description for the Director, CRM and Marketing Technology position at Generac?
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Director of CRM and Martech will be responsible for developing CRM strategy and ensuring we have the right data and marketing technology to bring it to life. This role is pivotal in building and enhancing our customer data platform and ensuring a seamless, personalized customer experience. This role requires a mix of creative, analytical, and product management disciplines. The ideal candidate will have a strong background in CRM, data analytics, and consumer behavior, with a proven track record of leading high-performing teams and driving business growth.
Major Responsibilities
Marketing Technology:
Education
Bachelor’s degree or equivalent knowledge in marketing, Business, or related field
Work Experience
Requires 8 of experience in CRM, and customer marketing technology
5 years experience building and leading a CRM marketing team.
Experience developing and implementing customer journey strategy
Experience managing and/or working closely with digital media agencies and vendors.
B2C experience or equivalent
Demonstrated success with creating and implementing a testing and learning culture
Knowledge / Skills / Abilities
A passion for learning and experimentation.
Comfortable defining a new strategy and function, filling organizational whitespace
Results-oriented with a focus on driving growth and meeting business objectives
Strong analytical and problem-solving skills with the ability to make data-driven decisions.
Excellent written & Verbal Communication skills
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Director of CRM and Martech will be responsible for developing CRM strategy and ensuring we have the right data and marketing technology to bring it to life. This role is pivotal in building and enhancing our customer data platform and ensuring a seamless, personalized customer experience. This role requires a mix of creative, analytical, and product management disciplines. The ideal candidate will have a strong background in CRM, data analytics, and consumer behavior, with a proven track record of leading high-performing teams and driving business growth.
Major Responsibilities
Marketing Technology:
- Build and manage our Customer Data Platform (CDP) to ensure a comprehensive understanding of customer interactions and behaviors.
- Oversee the selection, implementation, and integration of marketing technology platforms, including CRM, marketing automation, analytics, and customer data platforms.
- Evaluate, enhance, and rationalize the Martech stack across business units to improve scalability, efficiency, and ROI.
- Ensure smooth integration and alignment between Martech and other business systems
- Partner with marketing, sales, IT, and product teams to ensure alignment on technology and customer engagement strategies.
- Act as a bridge between technical and non-technical teams to ensure successful implementation and adoption of Martech solutions.
- Advocate for customer-centric approaches across the organization
- Lead Email and owned channel marketing strategy to drive engagement and product education (Email, SMS, onsite popup. in app push) across critical funnel touchpoints
- Drive automation strategy
- Analyze customer data to uncover trends, behaviors, and opportunities for targeted marketing.
- Drive nurturing to conversion for pre-sale consumers
- Develop dashboards and reports to monitor CRM performance metrics and campaign effectiveness.
- Identify opportunities to improve segmentation, targeting, and personalization.
- Influence and drive the creation of compelling creative content and copy for owned channels.
- Drive rapid innovation and test/learn new journeys and journey variation
- Utilize A/B testing and experimentation to improve campaign outcomes and ROI.
Education
Bachelor’s degree or equivalent knowledge in marketing, Business, or related field
Work Experience
Requires 8 of experience in CRM, and customer marketing technology
5 years experience building and leading a CRM marketing team.
Experience developing and implementing customer journey strategy
Experience managing and/or working closely with digital media agencies and vendors.
B2C experience or equivalent
Demonstrated success with creating and implementing a testing and learning culture
Knowledge / Skills / Abilities
A passion for learning and experimentation.
Comfortable defining a new strategy and function, filling organizational whitespace
Results-oriented with a focus on driving growth and meeting business objectives
Strong analytical and problem-solving skills with the ability to make data-driven decisions.
Excellent written & Verbal Communication skills
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
