Director, Web Experience and Digital Commerce

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

We are seeking an innovative and strategic Director of Web Experience and Digital Commerce to lead our online presence and digital commerce initiatives. This role will oversee product management, site merchandising and content, user experience, and UX design. This role will drive development of a comprehensive digital commerce strategy that enhances customer engagement, drives revenue growth, and strengthens our brand in the digital space.

The ideal candidate is a visionary leader with a deep understanding of digital product development, site merchandising, user centered experiences, and digital commerce best practices. They will collaborate with cross-functional teams to deliver seamless, engaging, and high-performing best in class digital experiences.

Key Responsibilities

Strategy & Leadership

• Develop and execute a forward-thinking best in class web experience and digital commerce strategy aligned with business goals.
• Build a Vision for how our consumers can engage, learn about, and consider both complex dealer installed and DTC products
• Lead and inspire a multidisciplinary team, including product managers, site content and merchandisers UX designers, and developers, fostering a culture of innovation and collaboration.
• Lead our virtual consultation strategy to bring consumer education and advisory capability into our digital channels.
• Build a strategy to engage consumers with a connected ecosystem of products, merchandise the services and connected digital tools that bring the ecosystem to life
  
  
  

Product Management

• Oversee the end-to-end product lifecycle for web and commerce platforms, from ideation to launch and optimization.
• Define and prioritize product and experience roadmaps, balancing customer needs, business objectives, and technical feasibility.
• Leverage analytics and market insights to identify opportunities for product enhancements and innovation.
  
  
  

User Experience (UX)

• Champion user-centered design principles to deliver intuitive, accessible, and visually compelling digital experiences.
• Conduct usability testing and gather customer feedback to continuously improve website and e-commerce functionality.
• Ensure that all digital touchpoints reflect the brand’s identity and meet industry standards for design and usability.
  
  
  

Digital Commerce Operations

• Optimize the performance of the website as a channel, driving visitation and conversion
• Implement and maintain scalable, secure, and efficient e-commerce technologies.
• Collaborate with marketing, IT, and operations teams to ensure seamless integration of digital campaigns and backend systems.
  
  
  

Analytics & Reporting

• Monitor and analyze key performance metrics, translating data into actionable insights.
• Provide regular updates on digital initiatives, performance, and ROI to stakeholders and executive leadership.
  
  
  

Qualifications

Education & Experience

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field; MBA or equivalent is a plus.
• 8 years of experience in digital product management, site merchandising, digital experience or e-commerce, with at least 5 years in a leadership role.
  
  
  

Skills & Competencies

• Proven track record of developing and executing successful digital strategies.
• Expertise in digital customer experience
• Demonstrated understanding of site merchandising and web consideration journey
• Strong knowledge of e-commerce platforms, tools, and emerging trends.
• Exceptional analytical and problem-solving skills, with experience leveraging data to drive decisions.
• Excellent leadership, communication, and interpersonal skills, with the ability to manage cross-functional teams and influence stakeholders.
  
  
  

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”