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Senior Director Sales - Data Centers

Generac
Richfield, WI Full Time
POSTED ON 4/3/2025
AVAILABLE BEFORE 5/1/2025
We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

At Generac, we don’t simply wait for opportunities to come to us. Our teams consistently seek out new and innovative advances in our industry, driving our great success and company growth. We are a leader in the power generation industry that is successfully breaking ground in the Clean Energy segment. This growth equals rapid career advancement opportunities for those who want to be challenged and enjoy a fast-paced, high-performance culture. Join us, as we inspire change for a better world, positively impact our people and the community, influence and achieve positive results that support growth, and innovate industry.

The Senior Director Sales-Data Centers is responsible for achieving sales budgets, developing suitable sales and marketing strategies in North America. This position will lead the commercial strategy by account, channel and/or region and potentially support a Team of Key Account Managers managing key customer relationships. This position will function as escalation and senior point of contact. This role is accountable for all business-related activities with customers while providing world-class customer support.

This role will identify and develop opportunities with existing or new accounts, to attain sustainable growth in the Data Centers segment. The Senior Director Sales – Data Centers is also responsible for supervising the key aspects of Generac transactions with customers (from purchase order to commissioning and aftersales)

Minimum Qualifications:

  • Bachelor’s Degree in Business, Marketing, or related field or equivalent experience
  • 12 years of sales or marketing leadership experience
  • Travel at least 50% of the time


Preferred Qualifications:

  • Master’s Degree
  • 12 years of sales or marketing leadership experience in the Data Centers segment
  • Experience leading warranties and policy administration
  • Experience with large Data Center owner/operators
  • Previous experience using SAP


Essential Duties:

35%-Strategy

  • Identify and develop strategic market opportunities for Generac products
  • Determine strategic development of the Data Center channel
  • Develop suitable strategies to expand business with existing customers and attract new ones
  • Develop strategic relationships with customer key executives and decision makers.
  • Leverage Generac’s full product portfolio and solution ecosystem to create new opportunities with existing and/or new accounts.
  • Develop strategies to improve sales process, account management and support


30%-Management/Training

  • Designs and directs the work of the functional area. Selects, coaches and develops the team, setting objectives that align with company strategy to inspire and motivate the team.
  • Manages organizational talent through performance management, succession planning and development.
  • Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved.
  • Engages, coaches and develops the Key Account Manager Team to optimize performance
  • Define product specs and business plan to support new product development proposals.
  • Work with KAMs and partners to increase parts and service sales leveraging Generac OEM products and services.
  • Develop and train KAM to identify, assess, attract and negotiate with potential new customers.
  • Direct and administer sales training in-market
  • Drive directive sales presentations and provide training on new programs and products.


30%-Sales

  • Provide world-class customer support
  • Develop overall sales business plans and executive business plans as defined by channel specific marketing programs.
  • Provide reconnaissance of competitors’ influence within territory and develop a plan to counter their influence within assigned territory.
  • Supervise all aspects of Generac transactions with customers.
  • Coordinate marketing activities with customers.
  • Other Duties as assigned


Knowledge, Skills, & Abilities:

  • Effective presentation and negotiation skills
  • Engineering and technical sales expertise
  • Ability to be strategic, engaging and self-motivated
  • Ability to drive high performance team to achieve tangible results


Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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