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Deposit Product Manager

General Electric Credit Union
Union, KY Full Time
POSTED ON 2/8/2025
AVAILABLE BEFORE 5/7/2025

Deposit Product Manager

General Electric Credit Union is a not-for-profit, member-owned full service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky. At GECU, we pride ourselves on maintaining quality service, being an employee-friendly workplace, and developing our team members while teaching you the skills to lead you to career advancement opportunities.

Overview :

The Deposit Product Manager focuses on core deposit growth by thoroughly understanding our deposit products, building and auditing processes to grow them, and continuing to drive deposit initiatives already established. This role uses a unique skillset to understand where the Credit Union is currently and how to research, analyze and enhance products to get us where we need to be.

Essential Responsibilities :

  • Thoroughly learn and comprehend deposit products, strategies and enhancements both currently held at GECU as well as those available in the financial marketplace
  • Stay knowledgeable on market advancements to build and suggest strategies and product enhancements that drive growth for the Credit Union
  • Maintain effective partnerships with internal teams understand products, processes and initiatives unique to each function of the organization
  • Collaborate with specialized analysts and accounting team to understand business operations and how different products and changes affect the business
  • Partner with IT, Delivery and other functions to ensure maximum efficiency for deposit products and processes - opening accounts, transfer limits, remote capabilities, etc.
  • Coordinate new and enhanced product offerings with all appropriate departments to ensure full execution from idea to implementation
  • Leverage the ability to recognize product opportunities while ensuring a member focused approach
  • Champion new and existing deposit promotions and projects
  • Research, analyze and evaluate competitors' offerings
  • Support building value propositions and assess strengths and opportunities
  • Build case studies, pilots and test users for different product groups
  • Develop product life cycle management including market demands, technology trends, and competitive advantage
  • Assess and identify dependencies, risks and issues that can impact member experience and deposit product value proposition
  • Research and gain insight on updated economic, financial, and regulatory developments affecting deposit products and services
  • Serve as a Subject Matter Expert for deposit products, processes and services
  • Prepare executive reporting on researched tactics, strategies and impacts with accompanied recommendations
  • Leverage professionalism, communication and presentation skills to transform data into dashboards, reports, graphics and presentations that are clear and understandable to business partners and senior leadership on a consistent basis
  • Work with the Project Management, Steering Committee, and key stakeholders to scope deposit projects and help create strategy to execute on initiatives
  • Develop and maintain strong relationships with key stakeholders, including executives, cross-functional teams, and external partners

Education and Experience :

  • Bachelor's degree in business, finance or related field required
  • At least 3 years working in the financial industry with thorough knowledge of financial products
  • At least 2 years working in role that exhibits product research, market analysis and trends
  • Direct retail banking or credit union experience preferred
  • Knowledge, Skills, and Abilities :

  • Thorough knowledge of the financial industry and its products and services Working knowledge of project management stages including initiation, planning, monitoring and execution
  • Thorough ability to manage multiple projects, and shift priorities
  • High degree of comprehension along with verbal and written communication skills to provide detail in documentation, monitor updates and review data
  • Strong critical thinking skills with business insight and intellectual curiosity
  • High degree of professionalism and communication skills to translate data observations to all levels of leadership
  • Thorough ability to work independently as team of one over specialty while collaborating with other analysts to identify opportunities and solve for voids
  • High level of creativity to identify, define and implement new processes and programs
  • At GECU, we want to support your wellbeing by offering a wide range of benefits :

  • Health, Dental and Vision insurance
  • Life and Disability insurance options
  • Paid Time Off starts accruing once hired and take your birthday off - paid
  • 401k Retirement plan with up to a 10% match of your base gross compensation
  • Tuition reimbursement opportunities & professional development
  • Volunteer opportunities -and earn additional PTO hours!
  • On-site clinics for Vaccines and Mammograms
  • And many more!

    Come join GECU as we are a curated culture of respect, understanding, and mutual recognition. We believe forming bonds and connecting with each other only stands to strengthen the service we provide to our members in our mission of improving the Quality of Financial lives!

    General Electric Credit Union is an Equal Opportunity Employer

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