What are the responsibilities and job description for the Brand Marketing Manager position at Generation Faraday?
Company Overview
Generation Faraday, a division of MOS Equipment, is a global leader in RF shielding solutions. Our products, including Faraday school bags, enable schools to enhance focus and security by limiting unauthorized device use during instructional time. By bridging technology and education, we support schools in creating distraction-free learning environments aligned with modern challenges.
Job Overview
We are seeking a dynamic and results-driven Brand Manager to join our team. The ideal candidate will be responsible for developing and executing brand strategies that enhance our market presence and drive customer engagement. This role requires a deep understanding of market research, digital marketing, and public relations to effectively position our brand in a competitive landscape.
Responsibilities
- Conduct comprehensive market research to identify trends, customer preferences, and competitive analysis.
- Develop and implement marketing strategies that align with the brand’s vision and objectives.
- Manage the brand’s budget, ensuring effective allocation of resources for various marketing initiatives.
- Collaborate with cross-functional teams to create compelling marketing campaigns across multiple channels.
- Utilize tools such as Nielsen data and Adobe Creative Suite to analyze market performance and optimize strategies.
- Oversee social media management, ensuring consistent brand messaging and engagement with our audience.
- Foster relationships with public relations agencies to enhance brand visibility and reputation.
- Monitor industry trends and adjust branding strategies accordingly to maintain a competitive edge.
Experience
- Proven experience in brand management or a related field, with a strong portfolio of successful marketing campaigns.
- Proficiency in digital marketing techniques, including SEO, content marketing, and social media strategies.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Familiarity with budgeting processes and financial management within a marketing context.
- Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
- Experience using tools such as Nielsen for market analysis is preferred.
- A creative mindset with proficiency in Adobe Creative Suite is a plus.
Join us in shaping the future of our brand! If you are passionate about marketing and eager to make an impact, we encourage you to apply.
Job Type: Full-time
Pay: $84,458.00 - $96,527.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
Ability to Commute:
- Santa Barbara, CA 93101 (Required)
Ability to Relocate:
- Santa Barbara, CA 93101: Relocate before starting work (Required)
Work Location: In person
Salary : $84,458 - $96,527