What are the responsibilities and job description for the Area Strategy Advisor (Regional Director Business Development) position at Genesis Administrative Services LLC?
Overview
The Area Strategy Advisor (ASA) is a key leadership position responsible for
overseeing business development and strategy goals for assigned centers within their market. As the
primary point of contact for business development and strategy execution, the ASA plays a vital role in
catalyzing census growth, improving market share, and enhancing the overall reputation of the centers
they oversee.
The ASA is accountable for delivering hands-on, in-field support to center AD's and
External Liaisons, dedicating majority of time directly in the field, providing strategic coaching and
development to enhance market share capture and strengthen referral relationships.
The ASA will collaborate with interdisciplinary teams, including the clinical and operational staff, to
drive the implementation of business development strategies that yield measurable results, ensuring that
strategies are aligned with organizational goals, driving census growth, and fostering long-term
partnerships with key accounts. The ASA will be instrumental in supporting the development and
execution of effective marketing, sales, and clinical integration strategies that ultimately drive success
within each center and the broader market.
Responsibilities
People Development & Performance Management :
Monitor and evaluate business development team performance using key performance indicators (KPIs) such as conversion ratios, referral response times, and market share capture. Provide ongoing feedback and
coaching to team members to drive continuous improvement.
- Leadership and Strategy Oversight : Provide hands-on leadership and support for the business
development strategies within assigned centers, partnering with POD leaders to implement
processes that drive revenue generation, occupancy goals, and market share expansion.
Directors of Nursing, and Assistant Directors, to understand the full scope of business needs and
center programming, ensuring alignment with broader organizational goals.
implementing effective sales strategies and clinical programming that promote center strengths.
Ensure teams are utilizing internal processes, including the CRM system, to improve referral-to-
admit processes and optimize clinical handoffs.
that increase market share, focusing on improving referral conversion ratios, enhancing tour
effectiveness, and ensuring timely follow-up to all referral opportunities.
sources, decision-makers, and stakeholders. Provide leadership in cultivating business-to-business value-based partnerships, positioning the centers as leaders in the local healthcare
community.
manage key accounts. Ensure the development and execution of strategic account management
plans that promote strong, sustainable referral partnerships. The ASA will have their own
managed accounts independently of the centers, but in support of collaboration opportunities that
would drive census to all centers, including the ones they serve.
leading Authorization Specialists in executing processes that drive reimbursement outcomes.
This includes ensuring accurate rate capture, optimizing front-end processes, and fostering
purposeful collaboration with the business office to align financial and operational goals. They will
be responsible for implementing strategic payor practices that align with the right census, clinical
needs, and center admission positioning, ensuring that payor strategies are seamlessly
integrated with admission practices to maximize efficiency and revenue.
with key hospitals, including bed leases, retro-authorization agreements, and other payment
contracts, to improve throughput and occupancy levels within the centers.
Health / Core, to identify trends, assess performance, and inform business development
strategies. Guide the team in using performance data to optimize marketing and sales tactics.
development and admissions staff. Empower team members to meet and exceed goals by
equipping them with the necessary tools, product knowledge, and sales techniques.
comprehensive marketing strategy for the assigned POD. Ensure that center teams are
empowered to implement local marketing initiatives that drive community engagement and brand
recognition.
center's clinical capabilities align with the needs of the community and hospital systems. Position
clinical services to enhance marketability and optimize partnerships with key healthcare
providers.
JOB SKILLS :
or post-acute care settings.
integration within healthcare.
referral sources, and community partners.
drive results.
strategies.
tools to monitor progress and results.
internal teams and external partners at all levels.
goals are met.
development and partnerships.
families, and communities.
Qualifications
Benefits
We also offer several voluntary insurances, such as :
Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.
Posted Salary Range
USD $100,000.00 - USD $115,000.00 / Yr.
Salary : $100,000 - $115,000
